Website Traffic in medical marketing and healthcare marketing

After creating a perfect website, wait for customers to start showing up, right? Wrong! Many people think that just investing in a website is enough, but they forget they need to apply techniques that attract traffic to the portal to get patients. For this, it is necessary to apply some medical marketing and healthcare marketing strategies. Shall we learn? Check out the information we’ve separated below and start using it on your website.

Optimize the site for SEO

Google and other search engines use a series of criteria to position organic results: links to sites that appear in the search without paying. If you want traffic, you must be the first when your customers look for Medical SEO Services. For that, you need to create content for keywords used by your audience. But how to discover these keywords? Google itself provides a free keyword research tool, Keyword Planner.

The first step to getting traffic is to do keyword research, check out the most relevant ones, and start producing content to position yourself for them. Then, to make it more visible to search engines, you should use the keyword in the title, body text, subtitles, and in the image’s alt attribute.

Also Read: Does Your Small Business Need to Hire a Local SEO Service?

Use medical email marketing

Who said email is already dead? Yet, dozens of people check their email daily and can take the opportunity to learn more about their healthcare business. Healthcare marketing must utilize the contacts generated through the website and your clinic to generate more traffic. For example, send newsletters with information, news of the week, and article links. This makes people return to your site, generating traffic and helping with patient loyalty.

We recommend using specific tools for email marketing. They have automation options and send bulk emails in a way that avoids blocking your address by email servers.

Read More: What is Guest Blogging and how does it affect Google positioning?

use social networks

After posting content on the site, what do you do? If the answer is nothing, you need to change that reality. We recommend leveraging social media to make your website more visible to the public and attract traffic. For this, share on your networks and make all content easy and quick to share by other users. The more people post their healthcare marketing articles on the web, the more traffic they generate.

Focus on creating content for healthcare marketing

When doing your health marketing, you need to write excellent content for someone interested in receiving your email marketing and sharing your posts on social media. On the web, the idea is to follow the tips below:

• Use relevant keywords;
• Don’t use long sentences;
• Write informative content;
• Use images and videos at will.

Also, post often. One piece of content each month is not enough to keep users browsing your site.

Have a responsive healthcare marketing website

Most current users browse on mobile devices. That’s why optimizing your website and turning it into a responsive portal is important. Without doing this, you lose almost half the potential audience on the internet. To consider a website responsive, it must adapt according to the user’s device to facilitate navigation. So, think about hiring a professional and purchasing WordPress themes before putting your site online to ensure it will be efficient.

Update old content

Have you posted an article 2 years ago? Probably a lot has changed since then, from his writing experience to the current landscape in medical marketing. So it’s always a good idea to update your content after some time. In addition to being great for maintaining the quality of your site, search engines notice when someone edits your content and prioritize it again. Great for bringing in new visitors.

Step by step to understand traffic in health marketing

His website has been live for a few months, and you continue to see how he helps bring in patients and new partnerships on the internet. That would be great, but you need people to visit the website and get into your medical marketing strategy. What hasn’t happened?

What is missing? Your website probably still needs some digital marketing tools to drive traffic to your pages. Today’s digital world is vast, and thousands of healthcare professionals use websites in their strategies.

Thus, your potential patient gets lost among thousands of pages in Google’s organic search, ads, and recommendations. The solutions we’ve mentioned are great, but you must make a diagnosis before choosing exactly what to use. Check out the step-by-step guide to understand how to get even more traffic to your website.

To learn for information about digital marketing please visit https://www.healthcaremarketingagency.net/

Understand where your website visitors come from

First, it is important to understand who are the people who are already visiting your site. Maybe they are few, but they came from somewhere, from some keywords or digital media. Unutulmaz anılar biriktirmek için escort bayan istanbul, istanbul escort hiç zaman kaybetmeden sayfamızı ziyaret edin. The first step to knowing this is to link a Google Analytics account.

Thus, it will be possible to determine where this traffic is coming from and which pages are more appealing. This will help your healthcare marketing strategy in the future when you need to decide what content to produce for your audience.

It is also essential to have this understanding to determine if you are attracting the right audience. For example, a website with thousands of visits that don’t bring contacts or schedules needs serious changes, including changing the content or creating conversion triggers on the website, such as call-to-action (CTA) buttons.

Optimize strategic pages for medical marketing

In addition to understanding your audience and their behavior within site, you must also be prepared to receive them. Have you tidied the house before the arrival of an important and dear visitor? It’s the same thing you’ll do with your web pages.

We’ve already talked about SEO optimization here. It’s also included in what we’re saying, but we also want to focus on the usability, layouts, visuals, and content of your medical marketing.

When someone visits a page, they are looking for information that needs to be easy to find. The website home, for example, needs to have very clear buttons for specialties, contacts, and the company about page. Likewise, blog owners should invest in easy-to-read articles.

Log in to the portal as if you were a regular user, not the owner of that space. Now, evaluate: is there anything that would make you give up the visit? The answer is yes, it’s time for a change.

Create funnels for capturing leads in healthcare marketing

Another common problem in digital is working with different organic and paid strategies and simply doing nothing with the traffic that comes in. Therefore, there should always be funnels for capturing leads on your portal. Either through a newsletter registration form or a landing page for specific services.

Create strategic places throughout the site for “hot” users who want to know more to leave contact information. That way, you also start building your email marketing list, another great way to bring in more visits.

Organic ways to get more visits in healthcare marketing

Organic traffic is the traffic you can get without paying for ads. It is built on authority, SEO work, and marketing use in other media than the website. Digital marketing means an incredible source of new people who didn’t know about your business and can turn into contacts. Understand how to use it:

Create unmissable content

Your content needs to be amazing to get organic visitors to a website. Remember that in an organic Google search, for example, your address competes with thousands of other results. So, in addition to SEO optimization, only the quality of what is offered can make a difference.

When we talk about unmissable content, we mean:

• Blog posts;
• Videos;
• Virtually every section of your website.

Write with personality and try to humanize your points of contact with the potential customer as much as possible. This conversation will attract new loyal patients and help spread the word about your office, clinic, or hospital.

Answer questions in groups

Dozens of Facebook groups and other social networks can help your business grow. Some of them are especially focused on health or their audience. Those who work with obstetrics, for example, can find needy and receptive people in groups of pregnant women.

To engage in these conversations, provide helpful and informed answers, and you will see that you will build a lot of trust. Gradually you will be able to make links to your blog posts or to the site itself in these places. That’s where you’ll generate a lot of quality traffic and even people interested in scheduling appointments.

Misinformation on the internet runs rampant. A health professional can help social media users find the most appropriate answer to their problems and demystify myths.

Take advantage of other social networks such as Youtube

Do your Instagram or Youtube followers know you have a website? Not yet? That means you’re missing out on a lot of potential traffic this way. Instead, use other social networks to bring valuable content and attract new visitors.

To do this, just let users know that you have even more in-depth material about what they want to know on your site or blog. Include CTAs now and then to bring in visitors. These little calls can already make all the difference.

Use the bio link on Instagram

Anyone with more than 10,000 followers on this network can use the swipe-up tool in stories to include links. This is a powerful digital marketing tool for getting organic traffic. But it is not the only one made available by Instagram.

We are so focused on the stories of this network that we sometimes forget where anyone interested goes: our profile. Just below the bio, there is the space to include a link. Unlike the links we put in descriptions, this one is clickable and can take the user out of the social network.

Please take the opportunity to include your website and convince your potential patients to visit them. Also, don’t forget to let your followers know they can access your page or learn more through the link.

Take advantage of LinkedIn posts

LinkedIn is growing fast in Brazil, and its publishing tool is one of the reasons. It allows for short articles or texts, depending on the type of post you are making. In addition, it also lets you include links at will.

How about starting to bring relevant and interesting content to this professional social network? Creating authority and engagement makes it much easier to convince your users to click on your links and visit your site.

LinkedIn is the perfect place to meet new patients, generate authority and even create partnerships with other professionals in the field.

Paid ways to increase website traffic

There is still the option of working with paid traffic in medical marketing. This includes a variety of strategies that require a certain budget to work. Check below the main ones to be able to apply on the site.

Use Google Ads

Who doesn’t want to appear in the searches of the largest search engine in the world? Google Ads allows you to rank first for your chosen keywords or even on partner sites.

One of its main advantages is to find the possible patient very close to their decision-making moment. So, for example, you will be there when someone is looking for clinic addresses to visit.

Work with Facebook Ads

Facebook Ads allow you to “circumvent” the social network’s algorithm to appear to people who are not your followers. It also helps improve the reach and engagement of posts on Facebook and Instagram, generating even more interaction with those who already follow you.

Nowadays, it is very rare that someone can grow a page and generate authority without using this paid tool. It’s also very useful for advertising links to blog posts or your website, whether in stories, feed posts, or Instagram explore.

Perform remarketing to those who visit your site

People enter and leave your location all the time. So why not start “chasing” them with your content no matter where they go after that? Some paid strategies use remarketing, which can be used through Facebook Ads or Google Ads.

It allows you to track the user’s journey so that your ads appear on other websites or social networks they visit. Thus, the chances of getting that traffic back grow a lot.

Now it’s up to you: select your website’s most suitable medical marketing strategies and start working on your online traffic.

Tips for getting good organic traffic in health marketing

Being able to bring in customers and patients through Google and other search engines in an organic way is the dream of those who work with health marketing. Therefore, the increase in people entering the site that does not involve investing in ads is the focus of many strategies.

Simply put, organic traffic happens when visits occur without having to invest in ads or sending emails. Start evaluating where your users come from, and it is likely that a significant portion of them already come from channels that are not paid.

To get this source of people entering the site, you must invest in ways to appear in search engines. Check out some essential tips to get more visits to your website.

Make sure the site is responsive and has adequate speed

As we mentioned in the topics above, the use of mobile devices has greatly influenced the frequency of websites in recent times. Since 2015, Google no longer displays those who do not have a responsive website in searches made through smartphones and tablets.

A big problem in a country with 424 million such devices is not appearing in searches. Therefore, the first step to increasing the number of visits to your website is to verify that you meet this prerequisite.

You can use a 100% free tool from Google itself. The tool’s mobile-friendly test allows the user to paste a URL and check its compatibility. So, in addition to finding out if you have a responsive website, you can see if there are any page loading errors on mobile devices.

Evaluate the page title and abstract

We will use a cardiology clinic in São Paulo-SP as an example for this topic. After applying good SEO strategies in your health marketing, it was possible to position yourself among the first results for the keyword: Cardiologist SP. Great, but traffic hasn’t increased as much as expected.

The reason could be the lack of a catchy title and summary for pages that have positioned themselves well. As soon as users land on the Google results page, they choose which site to go to. Some factors influence this choice, but mainly the title and abstract.

It is through it that the user can see if the page brings an answer to their doubts. Therefore, a good title should contain the keyword searched and a quick summary of the content and what problem it solves.

In summary, continue to elaborate on the question, showing the main topics covered and what information the person can find on the page. Do this quick review (always being careful to use your target keywords) on all the main pages of a clinic or hospital website to get more hits.

Create a Google My Business profile to compose your health marketing

Realizing how the search for local businesses continued to increase, Google created the Google My Business tool a few years ago. As a result, today is an excellent way to increase traffic to your site and improve bookings.

Try searching for clinics in your area. The deals that appear just below the Google map are all My Business. They offer information such as:

• Site;
• Address;
• Telephone;
• Assessments.

To always be well positioned on Google My Business, it is important to keep it up to date. Please take advantage of your current patients and ask them to rate your business on Google, improving your reputation and, as a result driving even more new users to the site.

Create backlinks with other sites

Backlinks are links that lead from other websites to your domain. They can be on partner portals, co-workers, clients, and even health plans. What matters is that they help to make users from other places know the page and come to visit it.

In addition to bringing people from sites with such links, backlinks also help improve authority on Google. This is because the search engine considers the result more reliable when a reasonable number of pages are directing its users to you.

Those who want to get more backlinks should invest in partnerships. Write an article for a partner site and include links to your blog articles, help spread the word to a healthcare colleague in exchange for links, and more.

Use Google Analytics to Measure Traffic in Your Health Marketing Strategy

Applying strategies to increase the number of people on the site organically is essential for healthcare marketing. However, having a successful long-term plan is not sufficient. Instead, we recommend working with tools that allow you to analyze the visits that come to the site.

Google Analytics is the most used among traffic managers and digital marketing agencies. It allows you to see the number of hits in a given period, including data such as:

• User permanence on the page;
• most visited URLs;
• Places of origin of traffic;
• User demographics.

So you can see what is working and what is not. Analyzing the main metrics related to visits helps prepare the blog’s next content, email marketing, and even choose efficient keywords.

Additional Tips: Use Paid Traffic in Health Marketing

How about ensuring that your website always has a lot of hits, even if you haven’t managed to get a good position in the main keywords related to your business organically? This is the role of the paid modality.

Paid campaigns in tools such as Google Ads help drive new visits and contribute to organic positioning as the domain gains authority.

Social media ads help grow your profile and drive quality traffic to your site. Thanks to the Facebook Ads and Instagram Ads audience selection tools, you can reach people who are highly likely to need your clinic, hospital, or healthcare business.

The recommended ways to include a link to your website in boosted posts. It can be for a blog post that talks about something related or even for the contact area. What matters is correctly segmenting the audience and choosing a page that can meet their expectations.

Those who work with content marketing get even better results through paid ads on the networks. Derive your blog posts to the networks and include links to learn more in the full article on the site.

Click here for more articles, please visit here