SEO Tips and Tricks- We are living in an era of rapid growth and change in today’s world that is making people stand out from the crowd. In the past few days, we have witnessed various companies going from strength to strength due to their impressive growth.
The best thing about any industry or business is how you can leverage it to grow your brand. However, with all these changes being made, many businesses are now on a journey to learn how to market themselves better and more effectively.
In this article, we’ll be sharing some incredible information on ways to start learning the online marketing skills that are going to help you reach new heights. Whether you want to become an expert in SEO, email marketing, link-building strategies, etc., we will share everything you need to know. You can get started right away!
What is E-Commerce?
E-commerce is basically buying products over the internet. With e-commerce, sellers are able to sell directly to customers without needing any physical store. This opens a whole variety of opportunities for brands to reach their potential audience and also helps reduce costs.
With so much advancement in technology and the global recession, there is no doubt that e-commerce is gaining momentum. Nowadays, anyone who wants to rank well will find ways of doing it through e-commerce.
In my previous post on Top 6 Online Marketing Skills which you can read here, I shared the most important tools while creating e-commerce stores that ranked pretty high in Google search results. If you are planning on getting started with e-commerce, I suggest you click on my article here because I will discuss all those strategies in detail.
As an e-commerce manager, you can improve your own brand by leveraging the power of e-commerce. But, it is not only about what you sell; just as important, you need to keep the customer experience at the forefront. That is why you should focus on getting into marketing first before starting the process of e-commerce.
What Does eCommerce Look Like?
In general, e-commerce looks like this:
1) Sellers advertise products on social media platforms (Instagram, Facebook, Snapchat, etc.)
2) Buyer pays for purchased product on eBay (eBay)
3) Store sells products on Amazon (Amazon)
4) Consumers purchase products from the seller using a credit card (CPC)
5) Seller receives revenue through PayPal
6) Store processes payments using Cash App
7) Customer reviews make a final decision
8) Product prices are available for sale on different websites
What Is Search Engine Optimisation (SEO)?
SEO or Search engine optimization is simply keyword research that gives keywords that are easy to rank in Google search results. One of the most interesting terms related to SEO is “organic” which means that search engines don’t rank web pages or content higher than competitors’. It is where the top rankings are created by those search engines.
SEO is one of the most effective digital marketing strategies used today by entrepreneurs and marketers. And, even though we need to pay attention to our main target markets, we can still use the strategy of ranking highly in search engines.
For example, if you are running a beauty website, it would be helpful if you could rank your website on top of search results for women so that consumers could easily find you on their searches.
How Do Brands Use SEO For Branding?
Since there is a huge demand for digital marketing companies to promote their brands in the next decade, they must take full advantage of SEO strategies. As I mentioned above, many eCommerce retailers use SEO to boost their positions on search engines. Some examples of successful brands that did it are Unilever, Dell, and Sony.
All these brands have different approaches towards optimizing their sites but the overall strategy is similar to others that have successfully done it. They just focused on improving the user experience while maintaining high-quality content that customers are looking for.
Here is a list of key ways e-commerce brands have utilized SEO strategy to develop their brand image:
1) Provide Quality Content For Your Website
One of the most important things when launching a website is creating content that is engaging and informative to attract users who would be willing to buy from your website.
When customers enter an eCommerce website and scroll down, they would see tons of advertisements and promotional messages from different vendors. Thus, the goal for every e-commerce owner is to come up with excellent content which engages them and makes them stay on buying page longer than the time required for purchase.
One of the best techniques that e-commerce owners can incorporate while creating beautiful blog posts is converting blog blogs to landing pages. Landing pages are where consumers start looking for anything particular and will eventually land on your website. According to studies, around 50% of buyers will look for a specific product, and around 30% of the same people will also look for something else. Landing pages can be attractive to both buyers and sellers.
So as a consumer, do not ignore landing pages!
2) Using Social Media Promotional Tactics
Social media platforms like Instagram, FB, and Snapchat are having the highest number of engagements with each other. These platforms offer you a wide range of benefits that increase visibility on your website. Here is a list of several ways that you can utilize social media promotions and marketing tactics to achieve your goals:
Content creation consists of writing blog posts and articles which are unique and useful to the audience. Social media platforms require experts in that field who provides amazing content. From blogging to creating videos and infographics, using social media platforms to create awesome content has been a great way for eCommerce brands to promote their store and reach new audiences.
It also assists e-commerce owners in increasing sales by inspiring existing followers to continue purchasing from their stores. By utilizing social media promotion tactics, e-commerce merchants can connect with their fans and motivate them to consume more things from their stores. Apart from the popular benefits of social media promotion, also consider other types of promotions like banner ad campaigns, contests, and quizzes.
Selling Through Affiliate Marketing
Affiliate marketing means selling your brand and services through affiliate partnerships. Affiliate marketing allows you to leverage the power of social network platforms and earn revenues from customers and promote your brand on a larger scale that is achievable via social media promotion tactics.
This type of campaign is the most efficient and sustainable way to maintain relationships with customers through an organic SEO strategy. Also, this type of campaign is very cost-effective as well.
3) Make Use Of Search Optimization On A Large Scale
SEO is not something that happens once there is a couple of months. So as a result, it becomes imperative that you start implementing SEO strategies as early as possible. The best part of this advice is that if you are new to eCommerce, then even though you may not necessarily need to be a master in SEO at the start, you should start taking action soon.
Here is a list of some strategies that you can use to work on your reputation and drive clicks for your campaigns in a professional way:
Creating trust in your brand
Creating trust is the main focus of businesses and brands. People want to feel like they can trust you because you know what they are looking for. It is essential to build trust by showing your followers and customers transparency. Doing so will definitely enhance customer satisfaction and engagement rates.
Moreover, a lot of people believe in trust and this factor alone is another reason why people will always choose to purchase from your e-commerce platform. To win trust among your audience, it is crucial to encourage loyal and engaged followers back to follow you again next year and again in years to come. Making sure that there are numerous social media accounts for promoting your brand on social media (like Instagram) is definitely useful.
Creating relevant content and keywords for your e-commerce site
When using content creation tactics, it is necessary to have relevant content for your sales and website to attract potential visitors. Research shows that by focusing on the topic, users will usually go to your website to see what you have been working on.
When you are publishing content that pertains to specific subjects, people would come back to your website because of the relevance of the content. Hence, make sure that you are providing content relevant to your niche or business.
Creating consistent content that attracts traffic
Consistent content is important for your website to attract attention and potential clients to visit your e-commerce platform. Creating steady content is easier than regular posting. However, one thing that is challenging for eCommerce managers and marketers is to create content that retains readers or potential clients long term.
That is where good content creation comes in handy as you can always keep your content fresh and up-to-date to attract audiences and get them to come back to your website again and again.
Creating relevant content that builds loyalty and trust from your audience
Many e-commerce companies have tried targeting old customers who have not shopped in a while to convert them into loyal followers. Although they are losing sales, retaining customers and attracting newer ones becomes complicated as more of them turn into loyal customers and this is a challenge to e-commerce owners.
Building trust and loyalty by proving that your brand is focused on serving people and not just earning money is extremely important. Loyalty plays a major role in driving more active and repeat purchases from current customers. Therefore, you need to keep in mind the latest trends and methods in your brand and implement it consistently.
Promoting Your Products Through Paid Advertising
Paid advertising is when a sponsored advertisement comes up on your website. Advertisements can help us earn more revenue from our businesses but they must be targeted, appealing, and engaging so that buyers go back to them and keep coming back again and again! Paid advertising includes paid search ads, display ads, video ads, and image ads. Many businesses have implemented paid advertising tactics.