Sometimes website promotion is completely ineffective regardless of the methods used. Qualified specialists recommend checking the resource for technical errors made during its development or in the development process. A site audit is performed according to various criteria. An extensive milestone checklist is presented below.
Overall resource estimate
Begins full site audit with a number of general checks.
1. Indexing pages
Create a search query like “site: primer.ru”.
- Make sure that the pages displayed in the search results correspond to their real number in the site structure.
- Check if the home page comes first. If it ranks below any other, then there is a problem. It is considered that for such a request, pages are returned according to the PageRank level and URL length. The homepage has the longest first indicator, and its link is identical to the domain name. Accordingly, being in the TOP is not normal.
In case of any violations of indexing, it is necessary to revise the content component, check the internal linking (implement horizontal and vertical structure) and site architecture. The robots.txt file must be filled in correctly, the XML-map must be correctly compiled, and the Yandex. Webmaster and Tools for Webmaster tools from Google have been configured.
2. Driving traffic with landing pages
Compare the number of pages received during indexing with the data of Google Analytics. The discrepancies in metrics need to be. Addressed by improving the quality of the content.
3. Issuance of branded requests
Use one of the branded queries. Check if your site is directly ranking in the TOP. If this is not the case, you urgently need to get out of the filters (sanctions) of the search engine.
4. Site caching
Check if site content, navigation, and links are added to the search engine cache and if there are links in the cache that are not visible on the original resource page.
5. Synchronization with mobile search
When checking from a mobile device, the site should also be on the first line for a branded query. The resource should load quickly. Otherwise, reconsider the adaptation for mobile platforms (ease of use of all structural elements, friendliness of search engines, setting up redirects).
Optimization score
The next step comprehensive SEO audit is a check of optimization for search algorithms.
6. Title
Each page of the site must have its own unique title (no more than 60 characters or 512 pixels), including the brand name, which increases the CTR of this page.
7. User motivation
It is extremely important to create a title and description that will motivate you to visit the resource. Naturally, it is necessary to eliminate the problem of unfilled descriptions, making them as human as possible (“for people”).
8. Content compliance with requests
An important part of the search engine audit of a site is the study of materials for borrowed and re-optimized text. Update the existing content plan and expand the semantic core. Be sure to place the key search query in the title of the page, while not forgetting about the readability of the content.
9. Image and URL optimization
The design rules are the same:
- give up “heavy” pictures and long links (up to 115 characters);
- use descriptive names, both in URLs and in image names;
- fill in the alt attribute;
- make captions for pictures.
Pages will load faster and their URLs will become clearer to users.
Additional criteria
also in comprehensive site audit includes the following points:
- Eliminate content duplication (within the site or subdomain) and content theft (report copy-paste to search engine support).
- Check the regional affiliation of the site. A high-quality audit of a resource assumes that all links are. Adapted to the geographic location of the project. The search engine must also determine this anchor.
- Make sure that the Google Analytics and Yandex. Metrica tools are. Connected correctly. Synchronize them with PPC systems.
- Compress data, minimize JS and CSS, enable caching, and more to improve your site’s load speed.
Use the services of site audit from qualified specialists if an independent check is impossible for any reason.
Conclusion
It is best to conduct an SEO site audit with the help of competent webmasters. Best SEO company in Lahore, a team of experts works in Digital Marketing Lahore for the benefit of clients. Discover how much does site audit cost it will be possible only after the approval of the scope of work. Definitely, this financial investment is a guarantee of promoting your resource in the future.
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