Company logos are one of the important aspects of branding. It is crucial to remain up to date and be what your audience wants you to be. The logo design trends keep on changing and becoming better from time to time. There has been a great addition to the trends list this year. But you will definitely find old design ideas that are still popular and are not dying anytime soon. Check out the top 10 creative logo design trends in 2022 below-
Wordmark logos consist of the brand name which brings a lot of focus to the company. However, it did not give designers enough power to design creatively. But as 2022 has arrived, things have changed. This year designers are altering that impression by focussing on using letters to do the creative work.
Specifically, designers are picking out one letter in the wordmark and using it. These divergent letters grab the attention of viewers very easily. Plus, it increases the familiarity of viewers with the brand which will build trust eventually.
Colors play a huge role in defining the path of logo design. It affects the subconscious mind and if used correctly, you can get desired results. These days analogous color schemes are quite trending.
Choosing analogous colors basically means picking a color adjacent to the one on the color wheel to create healthy combinations. This avoids clashing of colors which will save you from creating any disasters. Plus, choosing analogous colors to create logo design brings harmony which is much needed in 2022. However, this trend isn’t new but it is getting chosen over contrast these days.
Symmetry is one of the most essential parts of logo design. Symmetrical logo design means they are identical when split from the middle. Symmetry is considered to be the biggest expression of balance.
It does not matter how complex the logo design is. It does not give you any excuse to break the rules and create imbalance. Perfect symmetrical balance is essential to create strong logo designs. Not only it looks pleasing to the eyes, but it is helpful when logos are actually put into use.
In the past few years, animated logos gained high popularity. However, this year there has been a slight modification to that trend. In 2022, designers are challenging themselves to create motion with motionless images or symbols.
Static motion logo designs will consist of action lines, fluid shapes, splatter particles, motion tracers, etc. This logo trend is great for tech companies that wish to create the perfect first impression on their audience. This will attract viewers and also make them think that the company is much more than just buying and selling.
Stained Glass Logo Design
Logo designs are the face of the brand. Creating logos take time. Instead, it requires proper time, skills, and inspiration to create a perfect logo design. This year stained glass windows from the Dark ages have become a great inspiration for logo designers.
Fracturing images and creating a stained glass window look adds an abstract look to the original idea. This logo design trend is often used to create nature-inspired designs. Also, stained glass is also related to sacredness because of its roots in the medieval church.
Shapes are an important and primitive part of designing. Primitive shapes such as triangles, squares, circles, etc are still being used popularly by designers in the year 2022.
Simplicity is the key to designing the best logos. It is best to use simplistic geometry like lines and shapes and design creative logos. With the choice of simplistic geometry, you can go wild with colors. In addition to this, designers can also use simple layering to create effects of depth, structure, etc.
Symbols of old times have always been popular among logo designers. The old designs like goddesses, all-seeing eye, rising phoenix, etc are popularly used while designing logos. Just like these images, logos also serve the purpose of communicating messages through themselves.
In 2022, it is trending to use ancient symbols and incorporate them with the brand’s identity to create unique designs. This effect is to incorporate classical virtues with the vision of the brand. It is also being used by designers as well as in graphic design templates to create a specific image of the company in the target audience’s mind.
Gradient and Vivid Colors
Colors in logo designs are an important part that creates emotional visual connection and feelings towards the designs. Gradients and vivid colors are predicted to stay longer on the design trends’ list.
It gives the designs a solid visual impact and adds a playful cheer too. Gradients help to convert the boring logos into something worth watching. Brands like Facebook Messenger, Avon, Globalplay, etc used this idea and got their logos beautifully altered.
Minimal and Simplistic Designs
Simplistic and minimal logo design has been trending for years now. Unlike others, this trend is not going to settle anywhere in near future. So, you can create simple and minimal logos without worrying about the future.
Even the existing famous and popular brands are altering their logo designs to make them even simpler. It is being done to create memorable designs that you remember even after a glance. This is not about adding but taking away elements without losing their purpose and remaining memorable.
Negative Space Logo Design
As you know, simple designs are becoming more popular. So, this design trend lets you make an attempt to reach your simple and minimalistic logo design. Simple, clean, and clutter-free logo designs can be created using negative space.
Negative space is the blank space in logo design near graphic elements or letters. Also, we can send a message if the negative space is used cleverly. FedEx cleverly used the space between E and X to create an impression of the arrow. Negative space logos are not a new design but they will remain popular now and in the future too.
Get inspiration from these top 10 creative logo design trends and use Designhill logo maker to create splendid logo designs.