The landing page, also called landing page or destination page is, as its name suggests, the page on which a customer lands directly after clicking on a link. The landing page is an essential marketing tool that must therefore be thought out and developed with care.
Because finding the right way to convert rate of landing page and make it both efficient and aesthetic can be a real challenge for a merchant, we have decided to provide you with all our advice. You can contact Landing Page Design and Development Services
1 – Include all the essential elements of an effective landing page
The function of landing pages is to convert visitors into leads by means of a download and a form collecting the contact details of visitors interested in the content offered. To complete these downloads, it is absolutely essential that your landing pages have the following elements:
- A title (a subtitle is recommended, but optional).
- A brief description of your offer emphasizing its value.
- At least one image supporting the offer.
- Other elements supporting the offer, such as testimonials or privacy information (optional).
- A form to collect the contact details of your customers.
2 – Remove the main navigation elements
Once a visitor lands on one of your landing pages. The goal is for them to stay there until the form is submitted. If your page has links. That navigate your site. They may distract visitors, creating friction and increasing the likelihood. That visitors will leave the page before they are even converted into leads.
One of the surest ways to reduce this friction factor and increase your landing page conversion rate is by simply removing the main navigational elements.
3 – Harmonize the title of your landing page with the corresponding CTA
Make sure the landing page title matches the message the CTA is displaying. If a visitor clicks on a CTA thinking they’re getting a free offer, and lands on a page that isn’t representative of that offer, you’ll immediately lose their trust.
Likewise, if the title and message of the CTA are different, your lead may be confuse and wonder if they are redirecting to the right page. Take no risk and make sure your landing page matches what your CTA advertises, and vice versa.
4 – Create concise pages, without information overload
If your landing pages are too clutter, they can distract, confuse, or even discourage visitors, and then you’re dealing with a major friction factor.
To avoid this scenario, do not hesitate to air your page and make sure that the content and images are simple and relevant.
5 – Emphasize the value of your offer
Highlight the benefits of your offer by writing a short descriptive paragraph or listing its strengths. The best descriptions don’t just list the elements that make up the offer. They also clearly highlight its value and represent a real source of motivation to encourage visitors to download it.
6 – Invite to share on social networks
Don’t forget to integrate social network sharing buttons. To allow your prospects to promote your content and offers. To avoid visual overload. Be sure to only include share buttons for the networks most popular with your audience. You can get in touch with Landing Page Design and Development Services
Also, don’t forget to add an email sharing option, as everyone has their own sharing preferences. Even if your contacts on social networks never buy anything from you , it is always possible that one of their contacts will.
7 – Create more landing pages to generate additional leads
The more content, offers, and landing pages you create, the more likely you are to generate additional leads for your business.
Indeed, the more landing pages you have, the more the content you offer to your different buyer personas will be precise and target, and the more likely you will be to improve your conversion rate.
If you want to build more pages on your site. Invest in an easy-to-use builder, offer more offerings, modify the ones you already have live to meet the needs of specific personas. Reclaim content that you have already publish.
8 – Ask only for essential information
If you’re wondering how much information to ask for in your form , know that there is no magic formula. To get the best results, you should only collect the information you need to convert your prospects into leads.
In general, the fewer fields your form has to fill out, the higher your conversion rate optimization will be. Indeed, each field represents an additional workload for visitors, with an effect on the conversion rate.
On the other hand, the more fields your form includes, the better the quality of your leads will be, because they will have felt that the value of your offer justified filling out this entire form.
9 – Avoid the term “submit”
You can easily and effectively increase the conversion rate of your form. You just have to avoid adding a “Submit” button to it.
To avoid using this term, replace it instead with an expression that directly relates to your offer.
For example, if your form allows you to download an information brochure, the button should display a message like “Click here to download your brochure”. For other offers, consider phrases like “Click here to download your white paper”, “Get our free e-book” or “Subscribe to our newsletter”.
Also make sure that your button is large enough and visible, that the characters are written in bold and in color and finally that it looks like a button (usually beveled and clickable).
10 – Reassure your audience and provide them with evidence
Internet users are increasingly reluctant to communicate their personal information on the Internet.
However, you will be able to dispel these fears among your prospects. When they have to complete your form by adding a message.Relating to confidentiality indicating the use you will make of this data. Specifying that it is possible to unsubscribe from all types of communications. at any time. Get in touch with Landing Page Design and Development Services
- If your form requires sensitive information, add security seals or certifications to emphasize the security of your process.
- Also add testimonials or the logos of some of your clients. This is a great way to take advantage of the principle of social proof. If your offer offers a free trial of one of your products or services, it might be helpful to include some reviews from customers who have already use it.
- Remember to include a GDPR- compliant privacy message .
11 – Work on the layout of your form
Sometimes visitors don’t fill out your form just because it looks too long and the process seems too time-consuming. If your form contains many fields, take care of your layout so that it appears shorter. For example, you can reduce the spaces between the different fields, or align the titles to the left rather than above these fields.
By taking up less space on the page, your form may be perceive as requiring less information. When possible, consider implementing smart fields: dynamic fields that are automatically hidden if a visitor is already part of your marketing database.