Business proposal writing:
Writing business proposals is not as easy as it may seem. You can research and conduct business studies for years, but you’ll never know if your business proposal will be successful or a total failure until you submit it to a businessperson who might make the decision of funding your business idea or not.
Even though business proposals are expected to be done professionally, business proposals are not written for professionals. They are meant to be read by business people, so it is necessary to keep in mind the business person you’re addressing while writing your business proposal.
The main goal of a business proposal is to convince business people that your business idea deserves funding, and this can only be done if you present how your business idea will benefit business people and their business in general.
To be more specific, business proposal writing services is not just the art of creativity, it’s also business education. To become good at business proposal writing you need to study various successful business proposals and whatever is written about business studies out there until you get the point.
The biggest amount of business proposals that businesspeople receive are business plans. Business plans are all about describing your business idea in detail, explaining how it is going to be executed and why you are the best person for this project. Your business plan should also include an estimation of business profit.
Writing business plans is not easy though, because business planning is a very serious business. The businessperson you’re addressing may invest thousands of dollars in your business idea, so the business plan has to be done very carefully.
Here are a few business proposals writing tips that can help you create a business proposal that businesspeople will find interesting and convincing enough:
Know your audience
The first thing professional business writers do before starting to write business proposals is research business people they’re going to address. It’s very important to know what businessperson you’re addressing is interested in and who they are, business-wise. Knowing the details of business people’s business goals and needs can help you create a business proposal that will be interesting for them and convince them of funding your business idea.
Create business proposal introduction
Business proposal writing is usually done as business plans, so business proposal introduction should include business background, statement of purpose, and the business proposal itself.
Your business proposal introduction could go like this: “We are happy to present our company and business idea that will benefit your business in the following ways: (describe the business background and business goal). Our business proposal is as follows: (describe business proposal itself).”
Use simple, straightforward language that is easy for clients to understand
There are several elements to writing business proposals, but the business proposal should always be written in language that is easy for business customers to understand. Clarity and simplicity make business proposals easier to read. By using simple language, business proposal writers get their messages across quickly and clearly.
Businesses want their business proposals presented in a way that is business professional, yet business customers are more likely to respond favorably when business proposals are written in a language they understand.
When businesses write business proposals that are filled with industry jargon, business customers may have a difficult time understanding the proposal’s content. If business customers can’t read and understand what is in the business proposal, they might not respond.
Using business jargon in business proposals might also cause business customers to shy away from business opportunities, because business customers may not understand what a business is offering them or how it will benefit their business.
Be consistent in tone – don’t be too formal or informal
If you’re writing business proposals, business plans, business reports, business cases, etc., it’s quite common for your client to include a style guide with preferences on tone. That is, they’ll ask you to use the third person point of view and to avoid using personal pronouns like “you” and “we.”
* Use business tone (third-person) – avoid using personal pronouns like ‘you or ‘we.’
Your business tone should be formal; however, business people are not always good at being formal. You’ll often find business documents that are full of corporate and poor grammar. Which detracts the audience from what you’re trying to say.
The tone should be businesslike, but business people often have a hard time being businesslike. Many business documents contain corporate jargon and poor grammar that detracts from the point that business writers are trying to make.
When writing business proposals, whether academic or otherwise, it’s important to adopt a professional tone and business wording. While avoiding business jargon and formal business structures.
Describe business benefits.
Business people receiving your business proposal will probably read it very quickly. So it’s important to include many business benefits that you promise will happen if businesspeople fund your business idea. Your business proposal can boast these business benefits: (list business benefits).
Describe business goals and plan of business actions.
Don’t forget to add the business goals and business action plans section to your business proposal, preferably after business benefits. Your business goals should answer the main question of “Why we’re doing this?”, while your business action plans should include steps that business people can take to achieve those business goals.
Describe business risks and ways to prevent them.
No plan is without a flaw, business proposal writing is not an exception. Business people receiving your business proposal will probably know the business risks involved with funding your business idea. So you should also know all possible business risks and describe how you plan to prevent them.
Display business timeline and business credentials.
Your business proposal should include your business timeline, showing all the stages of business development as well as business credentials. That can testify to your ability to successfully execute this business idea, such as previous business experience or business education.
Add budgeting requests and append business proposals with business presentations.
It is very important to include a business budgeting request in your business proposal. Because business people want to know how much they will have to invest in this business idea. The business proposal appendage is all about adding business presentations. That businesspeople can watch if they want more information about your business proposal or company.
Reasons why business proposal writing can be complicated:
- Business people are busy with business, so the business proposal has to impress them in the first place.
- Business proposal writing usually requires business expertise, business knowledge, and business education of businesspeople receiving it. Sometimes this means bad business proposals get ignored even if they’re written really well.
- Business proposal writing can be tricky business because business people usually have their own business requests, expectations, and needs. That your business proposal should include in order to be called a winning business proposal.
- Professional business writing is one of the best business presentation services you can find. But, not all small businesses can afford to work business proposal writing business with them.
- Business proposal writing business should result in business actions that business people can take to achieve business goals. But business people receiving your business proposal might not be able to take those business actions themselves. Because of the lack of necessary business skills and expertise. Sometimes this means bad business proposals get ignored even if they’re written really well.