There is no other business so promising than the opening, building & managing of a salon business. You can make one on your own if you follow the time-tested guidelines, well-laid plan along with beauty salon management software.
You might be wondering where you can start. We recommend you start from the very basics. You can also use your experience as a salon manager to start building & managing your business.
You cannot be able to build your business unless you have beauty salon management software on your side that can solve all your administrative issues such as scheduling client appointments.
Choosing Picktime as your free salon management software will help you to build & manage your business without facing any stress or issues.
The beauty salon management software will do its job, but before that, you have to build a strong foundation for your business with time-tested guidelines & strong market research.
According to the market statistics shown by Zion Market Research, the salon industry is growing.
According to their estimation, the global spa & beauty salon market will reach $190.81 billion in 2024.
Now when it comes to the US, the salon industry market estimation is at $47.1 billion.
The expected global growth of the spa & salon market size is enough to convince young entrepreneurs to invest their time & money in the salon business.
If you have decided to start your spa & salon then we have some amazing business tips for you that will help you in running your business.
Here are they:-
Create & formulate a business plan
No business survives without a firm plan. A business plan acts like a foundation that will help your business to hold its ground & also guide it to success.
To create such a plan, you must have clear objectives in your mind:-
- What’s your business?
- What kind of resources are necessary for it?
- How you can make it successful?
- What are the roadblocks & how you are going to solve them?
- How to promote the business and approach more & more customers?
- How to arrange a steady flow of funds to run the business?
Once you have a clear picture and answer to all these above-mentioned questions, building and running your salon in a competitive market will be a piece of cake for you.
Funding Your Business
“No vehicle can run without fuel”.
The situation is the same for businesses too. Without funding or finances, no business can be able to stand on its feet. You need to figure out, how to arrange money to start your business.
For first-time entrepreneurs like you, one of the best bets for funds is traditional loans such as:-
- Small business administration loans.
- Bank loans.
- Small business lending funds.
You can also approach various associations for grants or take the help of crowdfunding sites to seek funds for your business.
Take the help of a mentor
For planning your business more, you have to take the help of a mentor who is an expert or a veteran in running a salon business. His or her wise advice will save you time to time from falling into the pitfalls.
Find a perfect location
If you are serious about running your salon business then choose a place where you will get a lot of customers with less or no competition.
Always keep in mind the following things while selecting a location to set up your shop:-
- High visibility
- Good traffic
- Set shop near your target customers
- Lessor competition
As you are starting fresh, make sure to buy or rent a location at an affordable price. You should also make recce about the entire area where you want to set your shop. Your proper homework will save your business.
Install an accounting software in place
You have to use free salon management software such as Picktime to keep on tracking your revenue.
It will help you to figure out how you can pay your federal government.
You are also free to search the market to find a suitable accounting and inventory software of your choice.
Carefully build your salon brand around the targeted group of customers
You have to make sure that your brand targets the group of customers that you want to attract.
While setting up your shop decorate the exteriors & interiors in such a way that it will not only attract customers to your business but also make them feel comfortable while enjoying the services of your salon. For attracting your customers, you have to collect the basic info on your customers such as:-
- Customers’ interest
You can start with targeting children, teenagers & other college-going youngsters who love to get trending hairstyles & make-up to get a good appearance for an affordable price.
Create an attractive website for your beauty salon
To be more precise & honest, we are living in a tech-savvy world. If you want to take the game a notch higher and want to attract people from far & wide places then you have to create a website for your salon.
While making the website for your salon, please remember to include a few things inside it:-
- custom website design
- responsive website
- free hair salon management software
- High conversation
- Social media accounts with defined information
- About Us Page
- Staff & product page
You should also include your salon’s contact number & physical address along with a specified google map. Apart from that keep on updating your website from time to time.
In case, you don’t have a website or webpage for your salon, you can take the help of Picktime to get a link to contact and schedule appointments with your customers.
Social media can help your salon business to grow
Once your salon business gains ground around the area where you are located then you can plan & think about growing your business further.
Any business can only grow when more & more people knew about it and want to get involved with you either as clients who can finance your business or customers who can avail of your services.
Hence, the best way to gather publicity & public acknowledgment is only through mass media. There are two types of media:-
- Traditional media such as print & electronic media
- Social Media such as Facebook, Instagram & Twitter
You can approach any one of them to popularise your salon business. In case, you don’t have enough funds for approaching traditional media, you can take the route of social media.
Start with creating a social media account for your company. In this account, you can provide all the publishable details of your company.
You can post ads to generate interest in the youngsters. Apart from that, you can also post different types of content:-
- Audio-visual content such as short-term attractive videos
- Blogs detailing the work, products & services of your salon
- Reviews and pictures of satisfied clients and customers
- Post videos of parties, festivals, and every occasion that your salon staff are celebrating inside your salon
Don’t forget to provide excellent customer service
You might spend thousands and even millions to promote your business but never forget to provide excellent customer service to your customers
This is the real deal! Your business will keep shining at the top of the hill until your promotional ads & words match the quality of your service
Without an excellent service and feedback system, your promotion has no meaning. Your business will start fading once the customers realize that your service is not up to the mark
Hence make it simple while providing service to the customers, these are some of the rules that you must follow:-
- Greet your customers
- Take care of the customers’ requests while providing services
- Hire a professional staff who are also very friendly with customers
- Install a redressal mechanism in case any customer gets a bad service
Cultivating clients for your business is important
You might have arranged funds for your business via banks, loans, crowdfunding & other methods but you can’t depend upon them forever.
It also doesn’t mean that you can be able to grow your business on sales. Because money coming from sales won’t be enough to propel your business to great heights.
You have to cultivate clients who can invest in your business so that you can grow your salon business further and give them encouraging results. It will encourage your clients to keep investing in your business to earn profits.
Focus more on personality while hiring your staff members
Hiring staff members required for your salon is easy who have both qualifications and skills to provide the best of services to your clients.
But hiring them with a personality is another cup of tea. Employees who can empathize with your customers are more valuable than people with skills & qualifications.
Hence, if you want your customers to be happy with your service all the time then hire staff members who can connect with customers with their healthy expression of emotions.
Achieve customer loyalty to Improve your salon’s business
Remember, the loyalty of all your customers will help generate revenue for your salon. Thus, you have to always treat your customers politely.
Whenever you get some time off from your busy schedule, please take a healthy chat with your customers & ask for their feedback.
Sometimes, you can also send online surveys via emails to know your customers’ likes & dislikes making them have positive thoughts about your salon.
Now you can use all the feedback & survey-oriented information for bringing in some necessary changes to your business to make your customers stay loyal to your business.
There are some other ways to make your customers loyal:-
- Teach your staff to interact with all your existing & potential clients
- Upsell the salon products to your customers without being pushy
- Tracking the duration of all your clients’ sessions & appointments
- Calling customers who haven’t scheduled an appointment for some time
In this way, you can be able to cultivate loyalty inside the customers for your business, and believe it or not, it is going a long way to grow your business by leaps & bounds.
Automate your salon by purchasing a beauty salon management software
Why you should stay behind when most companies have become tech-savvy in the 21st-century world?
You can automate your business by installing beauty salon management software such as Picktime to schedule appointments.
Besides that, there are many things to automate inside a salon such as:-
- Internal salon components
- Using modern gadgets to provide good service to customers
- Installing Salon POS Software for your CRM
- You can also use Picktime salon staff management software to track your employees & their performance
All these gadgets and tech-savvy software such as free open-source salon management software will help you in modernizing your salon to a large extent making your customers impressed with your upgrades.
Take care of your staff
It is well-understood fact that you have to give complete focus on making your salon business a success but it is never possible without the help of your staff members.
You can order them to do the work according to your whims & fancies but they might not be able to serve your customers if you don’t guide your staff members as a friend.
Your employees are your assets and without them running a salon business will be completely impossible.
You can care for them in the following ways as prescribed below:-
- Create a lively culture inside your salon making the work environment comfortable for your staff
- Give your staff some ownership rights & involve them too in the decision-making process
- Schedule weekly or monthly meetings along with face-to-face conversations with your staff
- Always reward your staff with necessary perks and salary increments from time to time to motivate them
- Invest your time & energy to train & develop your salon employees.
Hence, these are some of the tips & ideas that will help you to propel your salon business to new heights.
Anyway, you can run your salon business more by using an effective free salon spa client management software available in the market.
Going with the Picktime beauty salon management software will help you in scheduling your appointments with your customers, reminding them about upcoming appointments, a dashboard for getting insights on revenue earned for the day & managing staff.
You can also use the salon management software for printing, downloading & exporting reports of your salon business activities.