The increasing popularity of voice assistants such as Amazon’s Alexa, Apple’s Siri, and Google Assistant proves that they are no longer considered a novelty and will not be phased out in the foreseeable future.
If you’re running a Shopify store, your website must appear as prominently as possible in search engine results. The higher you rank in search results, the more probable you will get a significant amount of organic traffic to your store.
Keep in mind that you’ll be dealing mostly with people already interested in the kind of products you sell. Search is evolving in various ways as technology advances. So you should invest time and money to improve the website for voice search.
Consider reading further if you want to know how?
Why is Voice Search Optimization Important?
Nevertheless, when it comes to online purchases with the aid of a language translator, it is still very much in its infancy around the world. Google expects that by 2022, voice search will account for 50% of all searches on your Shopify website.
According to the latest available data, most mobile phone users used voice search or other voice-activated functions. A recent report about smart audio has revealed the following statistics:
- Customers who use smart speakers and smartphones to communicate with their devices’ voice assistants do so “several times every day.”
- The use of voice search while searching online is favored by 71 percent of consumers over physical search when looking for anything.
- Between the ages of 18 and 24, the youngest generation is the most adept at using speech technology.
- According to a recent survey, voice search technology is more popular among individuals between the ages of 25 and 49.
Voice search is expected to expand in both numbers and as a proportion of overall searches in the same way that mobile has risen over the previous decade. It also has a significant impact on eCommerce websites. So, you should hire professionals to enable your Shopify store for voice search optimization. This is something that pays you off in the long run!
Top Tips for Optimizing Shopify Store for Voice Search
Many individuals who grew up in a time when technology couldn’t answer their queries today believe that talking on our phones when no one is nearby is either improper or inappropriate.
Younger generations are less concerned about voice search, and many of them believe themselves to be “tech-savvy” when they use voice search. So, pay attention to the rising popularity of voice search as it continues to gain momentum. Let’s consider the tips:
1. Incorporate long-tail keywords in your content
Brands need to have actionable keywords and include them in your Shopify website’s schema markup, also known as code. In this way, your Shopify store will provide search engines with more information, which will be critical for specific searches that customers may do.
When customers ask a question, the answer they get is typically not the first search result on Google’s results page. Websites that use long-tail keywords may be more likely to be the first result that users hear when doing a voice search. Long-tail keywords are lengthier, more exact, and more concentrated than short-tail keywords are.
2. Optimize your FAQ page for must
Voice searches for services like “Luxury Car Rental Dubai” or “website maintenance services near me” are common instances of affirmative searches conducted in text form.
The following is an example of how questions are framed when they are spoken: “hello Siri, tell me the nearest apartments for rent in JVC?” “Ok, Google, tell me where I can buy books,”
When optimizing your site for voice searches, structure your blog posts about us pages such that it contains both questions (that may be asked) and answers to those questions.
Pay close attention to trigger words for voice search and include them in your content if you want to get the best results possible. You need to trust the experts for identifying several “trigger words,” including “what,” “where,” and “the best,” etc. You will thus have a greater possibility of being included in voice search queries.
3. Produce location-based content
You must provide high-quality content in order to build confidence in your business online, engage with customers, and rank highly in search results. It is not necessary to produce 500-word articles that are densely packed with keywords that are all exact matches.
It is critical that the information you publish on your blog be valuable to the people who read it. Its content must be informative and interesting while also being relevant to the location or area you are targeting. You must focus on localizing your search engine optimization for targeting the local audience.
Don’t forget to make sure your content is optimized for voice search, especially if you plan on using it. In this way, your content and voice search results are highly related in a major manner.
4. Deploy SSL certificates for security
The transition from HTTP to HTTPS has received a lot of attention in the media. Four Dots Consulting recently published a blog article in which they discussed the link between SSL/HTTPS and Google rankings in great detail.
On the technical side, Google has made HTTPS a ranking factor and has begun labeling HTTP sites as “not secure” on its search result pages. As a result, even if it does not significantly influence your online exposure. It may hurt your customers’ experience and the image of your organization.
If you notice certain potential consumers that your site is not secure enough for them, they may choose to avoid visiting it. HTTPS may be even more vital for voice search than it is for desktop or smartphone searches
5. Focus on getting your snippet featured in search
In a world dominated by voice search, one of the most critical objectives is to have your highlighted snippet appear on the results page as soon as possible. It is also known as zero position.
There is no denying that snippets will play an important role in the growth of voice search in the future. Since snippets are regarded as the “zero-result,” they are prioritized above all other results in Google’s search results. So, why not improve your Shopify store for this?
Suppose this is something technical to you and unable to manage this without the assistance of experts. In that case, you should hire professional SEO services in Dubai for creating snippets for your website.
Grasp your Targeted Audience with Voice Search Now!
Despite its modest origins, voice search has evolved to become a major topic of discussion in the search industry today. People are gushing about how easy it is to do searches using just their voice.
Soon after, smartphones and smart speakers became the key platforms for doing voice searches in the digital world. Voice search has gained popularity, and it is expected to take off in the near future.
So, it is your time to optimize the Shopify store for voice search ability to ensure easy access for visitors. Start eCommerce voice search optimization today!