When it comes to email marketing, it’s important to make sure your lists are well-maintained and full of contacts who are actually interested in your services. Otherwise, you might end up wasting both time and money when sending out email blasts and newsletters. One of the best ways to do this is by using an email validation service that can check if your list addresses are valid and help you clean up addresses that aren’t. Before going through this process, here are some questions you should consider. What exactly do they do? How much do they cost?
Why Do You Need Email Validation?
Validating email addresses is essential for ensuring that your marketing campaigns reach active users. When you launch a new campaign, you want to be sure that you’re sending your messages to users who actually want them. It’s possible, however, that people sign up for your list without reading their confirmation email or clicking on links in their emails. If someone forgets about an opt-in form or tries but fails to use it properly, they won’t receive any of your messages.
Before you build a database with these users and start investing in advertising, make sure they’re legitimate by confirming whether or not they can still access their inboxes through the same link that brought them to your site. A service like ours will run several validations tests on all of your email addresses at once and show which ones are verified and which aren’t. This way, you can target only active recipients and avoid losing money on unsubscribes or low open rates.
What Can I Expect From My Email Address List After Validation?
The effectiveness of your email marketing campaign depends entirely on your email database. Bad addresses can mean bounces, spam complaints, and flat-out refusals to open or read your emails. A service that provides you with a clean mailing list will give you a leg up in terms of ROI and conversion rates. It also keeps you safe from litigation over nuisance complaints many users find they get better results with a verified address list. There are many benefits to having such a system as part of your workflow.
Here’s how it works: Let’s say I run an ECommerce business that sells vintage art posters. I reach out to artists all over India who sell their work online, hoping to entice them into my marketplace. As a result, I have hundreds of new email leads every week. How do I know which ones are valid? That’s where an email validation service comes in handy. My system administrator runs all these emails through an approved service that checks each one against existing databases like Gmail, Yahoo Mail, and Hotmail; if there is no match after 15 minutes (meaning no response), then it is assumed to be invalid for purchase and discarded.
What can I do with my validated email list?
An email validation service can help to make sure that your addresses are legitimate. If you have a validated list, you can use it for any number of things. From running simple lead generation campaigns and sending out simple newsletters to setting up more complex email marketing campaigns and A/B split testing, there’s virtually no limit to what you can do with a verified list of customers or leads.
For example, you could segment different groups of people into different lists and then run multi-variant tests using messages that appeal to different personas. The possibilities are endless! They’re Limited.
Need Proof?: We’ve compiled some real case studies from our clients which we’d be happy to share with you in order to give you a feel for how effective using an email validation service really is.
Nice Try: But I know better than that. Our clients receive 10X ROI from their email marketing efforts.
Contact Person Name, Job Title, and Company Name
This information is important because it helps to establish credibility and trust, which leads people to feel more comfortable taking action. Some email validation services also ask for your address (not required) or other personal information. For added protection, include your contact information as well. You can find these details on your business card or website if you don’t have cards yet. The company name isn’t necessary, but some sites will prompt visitors to sign up if they don’t know who they are sending their addresses to. If you do include your company name, be careful not to use any proprietary names or trademarks; most popular databases already own those addresses!
Phone Number (Primary), Fax Number, Mobile Number
A properly validated email address is not just a matter of validation, but also verification. When you’re contacting new prospects, it’s important to make sure that they are who they say they are. An email validation service can confirm many different types of phone numbers, such as home phones, cell phones and business lines. The number that you find will be verified with all major carriers, so there will be no doubt about whether or not your prospect has a landline. In addition to finding out whether or not your prospect has a landline through carrier contact information, there are several other ways in which someone can determine if your prospect is actually legitimate.
Mailing Street, City, State/Province, Postal Code/Zip Code
I want to make sure that my mailing list is only giving me legitimate email addresses. There are tons of spam and junk mail addresses on most lists, so how can I tell that my database is clean? By getting a third-party to run a validation service for me. The person/company I hire will check all of my email addresses against a variety of sources to see if they are valid, or if they are from spammers. This way, I don’t have to do it myself!
Primary email address
The primary email address (also known as a lead magnet or unique identifier) is used by email validation services to identify that particular consumer across different databases and systems. For example, if Jane signs up for your mailing list twice – once through your website and once through one of your social media channels – she will have two entries in your database: one with her name and one with her primary email address.