There’s no specific category of hyper-casual games on the app stores at present however it’s an issue of when. Because of its growing popularity, it is expected be happening quickly. So, the developers of these games need to plan their strategies to market their games in advance. Here’s how to advertise your hyper-casual game
1. Define your target audience
To market a product, it is important to know the people who are interested in the product. Create a sketch of the audience you want to target: gender, age, location and language, the websites they frequent, etc. In the case of games with a high-level of casuality it is necessary to divide your audience on a precise level since almost everybody can play due to their basic mechanics. More details you can provide, the easier it will be to choose the layout and the location of your ad.
2. Conduct an analysis of competitors
Examine competitors’ strategies and evaluate their strategies. Remember that the market for hyper-casual games is crowded, which means you must bring something different to your game that other games of your competitors aren’t.
3. Announce the game.
To be noticed You must be able to speak about yourself to get attention. In the beginning of your promotion it is sufficient to publish details about yourself on sites like Product Hunt, Hacker News, Medium, etc. It is the way to will attract your first users and create your own audience.
4. Include the game in Google Play and/or App Store. Google Play and/or App Store
You can get the most value from your ASO (App Store Optimization). This will allow you to improve your game’s popularity in organic and natural downloads. It is often the very first thing that draws the eye of the user. An appropriately chosen icon can draw attention to even the weakest product. Be sure to describe the product as thoroughly as you can: discuss the game’s highlights, bonus features and or describe some game-related events – the more detail you can provide, the more detailed. Include real and interesting images from the game.
5. Localize the game
It’s also a matter of client concentration. In the event that the game will be accessible in multiple countries, the languages should be in sync. The fact that the game is available in multiple languages can effectively increase the possibilities of playing.
6. Create an easy launch
Soft launches are an excellent way to test every aspect of a game in an “real world” environment and receive feedback. The benefit of this type of stage is that you will be able to identify the primary target group.
7. Contextual advertisements
The advertising in app stores is largely dependent on keywords that appear in the title, in the description of the game’s title and the description of the game, as well as the score. Google allows you to advertise via AdWords and create what is known as “universal campaigns”. Artificial Intelligence spins ads on Google Play in itself, in addition to YouTube, Gmail, Google Display Network and Google search. Be aware that casual gamers are looking for the games to be free. They do however, not want to watch ads as a way to get rewards for playing the game.
8. Be sure to ensure your game’s visible on social media.
This allows you to alter the advertisements most precisely when you have an accurate picture of the audience you are targeting. Social media platforms are able to create their own database of users. You can also set up your own social media platforms and create your own community. Within it, you can run contests, hold polls, and receive comments, reviews, and ratings.
9. Referral marketing can be leveraged to increase sales
The word-of-mouth marketing is among the most effective methods of mobile marketing that generates the highest organic traffic. Encourage users to tell their friends and relatives about the game with Smart Invites from Get Social. Smart Invites let users send invites via every social media platform and chat apps easily and quickly.
10. Send push notifications
However, you shouldn’t use them for too long It is recommended to use the daytime alerts and only inform players to the most important issues.