Here are 10 Ideas for Restaurant Flyers that Work
A restaurant flyer, or its cousin the online banner, is a great way to capture the attention of customers. Getting more sales or reducing inventory starts with focusing on your latest promotion. You will find your brand lying behind a pile of papers or in the trash if you fail to create an attractive design.
You can build brand awareness with flyers, which are excellent communication tools. Additionally, they can serve as a way to attract new customers or keep existing ones informed. Your brand will not be damaged by changing them as often as you like since they’re cheap and easy to make.
Before your client visits your website, menu, or venue, a restaurant flyer serves as your silent brand ambassador. Because of this, you should take extra care in designing this small piece of paper or digital real estate.
1. Make Use of Vibrant Colors
People are often intrigued and hungry by food because it has colors and textures. To create successful pizza flyers you need to create something as tempting as a hot pizza slice and as hard to forget as a slice of cheesecake.
The finished product can be shown, or you can emphasize the freshness of the ingredients. Make sure to provide a little white space between the various visual areas so there isn’t too much crowding and each dish stands out.
2. Maintain a Fun, Inspiring Tone in Your Copy
In addition to contact information, your flyer only needs some inspiring words and a call to action. Other information can be found on your website.
Select a few dishes from the menu to share if you choose to do so. Do not rely on the menu printed on the restaurant flyer.
Including descriptive words, such as free, new, save, love, and other positive words in the title will attract attention.
3. Make Use of Space Dividers
Flyers should be viewed as excerpts from newspapers or movie posters. Separate the ideas from the offers using columns and rows. Make information stand out by using colors and backgrounds.
4. Build Your Target Audience a Great Design
Put yourself in your audience’s shoes. What do they look like? When were they born? What is their favorite thing to do? Is there a way to touch their heart? Create a visual representation of your existing clientele. Segment them based on their age, their interests, and the foods that they order most frequently. After that, identify which segments are the most profitable and which are underserved. The people you are trying to persuade are these and those like them.
Use smart references in your restaurant flyers related to anything that your clients might find informative, funny, or could feel nostalgic about. Link your message to their preferences by using fonts and visual cues.
You might consider advertising brunch options if your target audience is young and hip. Investment in a high-end latte machine is a great way to demonstrate your commitment to specialty coffee.
5. Be Sure to Send the Right Signals
Using the design of your flyer as a cue to your restaurant can be very effective. You will need to use neutral colors that embrace minimalism if you have an upscale facility. If you are putting together a flyer for a busy burger joint, however, you can go crazy and use several colors and images.
6. The Senses are Appealed to
You should make your customers as hungry as possible so they spend more money with you. In order to achieve this, the most primitive form of stimulation is the easiest. Make images that delight the senses or make videos of them. You can almost smell the charred smell of a juicy steak or burger before clicking on this sample of a fiery banner.
This is where image captions and images with the phrase “in-process” are most effective. Try a picture of freshly sliced pizza next to a picture of wine being poured into a glass.
7. Showcasing and Focusing
Flyers are like the shop window of your menu. Not everything goes on them. Consider selecting seasonal items that you think will be most popular. You should use nested prices in your cost section, which are listed after the description and in the same font size. Eliminate currency signs so people can select your products based on what you offer and not the price tag.
8. Emphasize What the Customer Should Read First with Visual Hierarchy
Flyers that are eye-catching can often be created with the aid of simple principles of visual hierarchy. This concept aims to answer three key questions: What is this? Who is it for? What are they for? What use is it for? Does it matter to me?
It is important that you use a clear, easy-to-read, and large enough font to display the name of the event you are promoting. Make it clear what you are promoting as soon as possible. As a next step, use the same fonts or coordinate the fonts in a smaller size to describe details like the type of event, the menu, or the theme.
Highlight information such as the name of an invited band or a sponsor by using contrasting fonts or logos. Be sure to put your contact information on the flyer so that you can be contacted about reservations or further questions.
9. Make Sure You Use Special Paper
The best way to make an impact with a simple flyer design is to use special paper. You should pick contrasting colors and use colorful pages. A heavier paper and a premium feel should also be considered, but this might be too expensive.
10. Select an Attractive Template for Your Restaurant Flyer
There are five factors you need to consider when choosing a template: the background, the color scheme, fonts, and image proportions.
Generally, a restaurant flyer should either have a monochrome background to emphasize its food illustrations or possess a texture that mimics natural materials found in the kitchen, such as stone tablets or woodchoppers. The usage of chalkboard backgrounds for contrast is growing in popularity, but it is becoming too common. If it doesn’t make the flyer too complicated, you can use photos of your restaurant or a nice table setting. Be as simple as possible when designing the flyer. The less you include, the better.
It is important to use a good font even when you are trying to keep text to a minimum. The typeface choice should be based on your brand, logo, and other written communications, for example, the menu.
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