Nowadays, having an on-demand solution is needed for every business, the restaurant industry is no exception. Including a delivery option in your business is a terrific approach to boost your restaurant’s income, sales, and profit margins.
Online food delivery is expanding, owing to the current pandemic outbreak, which prohibited eating out and even going out. It has entirely transformed the way restaurants operate. Restaurants are indeed being pushed to adapt to the online food delivery business model in order to succeed.
Consumers don’t have to travel to restaurants or wait in lines to get their favorite cuisine. Using an online food delivery app, consumers can have their food delivered to their doorstep from the convenience of their own homes. Since consumers enjoy the convenience of ordering food online, the food delivery business has evolved.
If you own a restaurant and want to make your business stand out from the competition and be the first choice of customers, it is important to develop an online food ordering strategy for your business.
Here are 8 things you can do in 2022 to boost your restaurant’s online meal delivery sales & revenue.
Let’s get started!
1. Invest in Online Ordering Software
In today’s digital age, developing a food ordering app or website should be a given for your restaurant. Online ordering has now overtaken in-person ordering as the most popular method of placing food orders.
You can collaborate with a popular service provider for food delivery such as Zomato, Swiggy, etc., or create your restaurant’s own online ordering mobile app or website, which is directly integrated with your POS.
Online food delivery app development for restaurants will ultimately improve the food delivery service and the online ordering experience for both you and the consumer, delivering tremendous ease and convenience.
2. Make an Outstanding Online Menu
If you want to increase sales using online food delivery apps for restaurant ordering, your online food menu should be a key component of your app or website. The menu must be simple to browse, read, and locate, as well as feature extensive descriptions and a comprehensive list of all food items that you offer.
Enhance the visual appeal of your menu by including high-quality pictures of food dishes.
Improve your restaurant’s sales by improving the online menu:
Place your best-selling items at the top of the menu. Remove meals that don’t travel well.
Set up your menu into categories to assist prospective clients in making rapid decisions.
To minimize confusion, order mistakes, and negative reviews, make sure your menu is abreast and optimized.
To boost your average order volume, include add-on recommendations and offer modifications.
3. Offer an Excellent Service
At every stage of the process, the functioning of online ordering must be extremely efficient. Pay special attention to food presentation and packaging to avoid any problems or mishaps with food delivery. Your packing must be of high quality, presentable, and temperature-controlled.
Offer real-time tracking features in the online food delivery app development. This functionality aids in keeping your consumers informed about the projected food delivery time, reducing customer irritation and uncertainty.
Knowing how long customers will have to wait is an important element of giving an outstanding customer experience that encourages repeat orders. To retain existing customers, make sure food delivery is as fast as feasible. Providing a great user experience and streamlining the process benefits your consumer and, in turn, you.
You can also extend delivery hours, which will ultimately increase your revenue and expand your customer base.
Many restaurant delivery orders are delayed, not only due to the lengthy preparation time, but also due to the extended delivery time. It may well be difficult for your delivery personnel to get to a specific location. Hence, provide your riders with a GPS that will assist them in locating the addresses of their customers.
You may also utilize CRM software to keep track of the customer’s name, contact information, and address so you don’t have to ask for it every time.
5. Ensure Standardized Delivery Procedure
Assign specific delivery responsibilities to kitchen employees and delivery drivers. Outsourced delivery drivers should be familiar with their service area, and your in-house kitchen staff must know who is in charge of packing orders so that they can have them prepared to go.
This will give drivers more time to match information appropriately and avoid any errors.
6. Increase Delivery Orders With Exclusive Offers & Promotions
In today’s time and age, customers will always be on the lookout for a good offer, and this will never change. So luring them in with special offers is always a wise idea. Including deals and exclusive offers on your online food delivery app is an excellent way to entice more clients to order from you.
Using an on-demand food delivery solution, you can also send push notifications to your customers, informing them of any special offers you want to advertise. This helps to keep customers engaged and entices them to place repeat orders with you.
7. Focus on Marketing
To improve your restaurant’s online food delivery sales, you should promote your online food delivery service everywhere. Consumers must be aware that they may now order food from you online as well. A few marketing strategies are as follows:
- Provide customers a flyer with a QR code that leads to your online meal ordering menu to take home.
- Promote your restaurant food ordering app on social media. Take advantage of digital advertising such as Google Ads and social media advertising.
- Invest in Search Engine Optimization (SEO) and web marketing.
- Link your food ordering website to your online meal ordering menu.
- Leverage email marketing to offer online ordering promotions to your customers.
- Conduct local marketing to promote your restaurant business. Partner with local schools, newspapers, and other organizations to advertise your business.
Furthermore, provide a compelling reason for your consumers to order online. Keep at least one active promotion to reward clients who choose to order food from your restaurant.
The promotions should be visible on your homepage and also at the top of your menu so that no one misses them. Also, run an online ordering promotion in which consumers can reap perks such as discounted delivery pricing for their first online order with you.
8. Update Your Google My Business Information
Updating your Google My Business information is one of the most effective ways to encourage clients to order food from your restaurant’s website. Google is one of the first places starving people go to look for restaurant and delivery choices.
Google is the best way to enhance your online presence, as it offers consumers simple ways to find and connect your business. To ensure that clients can simply access your restaurant’s website and make an order, you must update your restaurant’s listing on your Google My Business account.
To upgrade your Google My Business account, follow these steps:
- Use Google My Business to claim your listing.
- Make sure your listing is up to date with the most recent information.
- Add your online ordering system so that clients can order online food.
In a Nutshell
Food delivery is becoming increasingly popular in the market. The future of food delivery is more promising than ever, thanks to technological progress and demographic change. To enhance restaurant delivery sales and profitability, it is vital to provide excellent customer service.