Any CPG business would know the significance of custom boxes in putting the brand identity out there. The humble packaging boxes have come to define the brand’s success over the last few years.
Imagine this: a thick-walled box containing your desired CPG item arrives at your doorstep. What fascinates you the most about your purchased orders? Is it the product? Or the ‘feeling’ that you get with shopping via the packaging boxes these products come in?
Most market surveys reveal that it is the latter. When the customers pick products off the shelf at retail stores or mark their orders, the boxes come to add value to their shopping.
While it may be difficult to point to one single factor that has led to customers feeling a certain way about the product packaging, there are several ways that you can make your customers happy and agree with your packaging boxes.
Decoding custom CPG packaging
Of late, several marketers have identified customer inclination towards simple and clean packaging appeal. The customers’ dynamics keep brands on their toes in every sense. Particularly, the boxes must resonate with the present customer perceptions to convince them of the brand image.
Here we break down the most prominent (and essential) components that make up a sound CPG packaging box:
- The materials with which the boxes are cut from. These decide how the boxes would hold up the products, stay on with their look, and be durable enough.
- The printing effects. Most buyers judge brands owing to how they present their boxes.
- The branding messages. What your boxes say about your brand is believed by customers.
You can pick any popular brand in any retail field, the common factor would be that their packaging would contain the best version of the above components. A lot of thought goes into creating the CPG boxes with numerous brands now hiring professionals to provide optimum packaging solutions.
Preserving what matters
Since the boxes have only a limited space to put up marketing gigs. It is prudent that only the most crucial elements are placed for maximizing branding impacts. For instance, many customers now respond strongly to a clean brand image. This could be due to increased choices and less disposable time for consumers among other variables.
Here we are describing some pros of using a simple CPG box appeal. Have a look:
They look top-notch
A plain white background displaying the brand logo and name projects brand recognition far more strongly. The background color can change to one that aptly complements the brand image. This way, customers would be engrossed powerfully. Especially, when the retail racks are full of colorful combos of box designs, a cleaner box appearance is bound to attract more eyeballs.
CPG products including health products, food items, medical supplies, and CBD items look hygienic and more believable when they come in pristine boxes. It also conveys that the brand is serious about its commitments. Varied CPG brands use custom boxes to reflect what the customers expect to see on their packaging boxes. Modern packaging choices are currently simpler.
Are more practical and time-saving
Designing the boxes with a singular color background saves time. It also makes the rest of the box styling quick and less confusing.
Brands like Apple have made plain box image a cult classic. Loyal customers swear by the brand’s efficiency and its unboxing videos dominate the electronics markets. The prime reason is that whatever details are printed on simple box designs are clearly communicated.
Colorful box patterns have become outdated due to them being around for quite some time now. Customers want a quick preview of the products and a clean brand appearance provides just that. Customers figure out whether they want to invest in a certain CPG item based on how regal the custom boxes look. And supporting a monotone box color is the first step towards achieving this buyer perception.
Save additional costs
One important business aspect is to cut corners wherever possible. Opting for a simple box design is a good way to do this while adhering to current customer expectations.
For example, using one print color is less costly than going for a combo of printed hues. The boxes are produced faster and at a lower rate.
Next, the boxes offer more scope for projecting branding. The inner box flaps and sides can be utilized too. It provides an opportunity to entice customers and surprise them with unexpected box messages. Online portals are full of CPG unboxing videos featuring offbeat packaging that is exciting to access. By doing so, businesses can also save on spending at other expensive marketing outlets.
What is the downside of using such a CPG packaging design approach?
Customizing the CPG boxes comes with a lot of benefits like stronger product protection and branding. But there are a couple of problems attached to it as well. Clean box appeal is hard to execute successfully. But don’t fear, we have some productive solutions to these hurdles.
Issue 1: The boxes can get dirty easily
Classy box appearance can get sidetracked when it is exposed to smudges and scratches during shipping. Customers won’t appreciate boxes that look dirty and worn out.
Solution: you can conveniently get the boxes laminated. It adds glimmer to the box look while protecting the corners from scratches. The packaging looks fresh and is protected from various unfavorable transport conditions.
Issue 2: May not look eco-friendly
Usually, a brown box appeal conveys sustainability. Customers may not get the bio-degradable vibe from colored boxes at once and may have to read the contents to get the message.
Solution: Professional box manufacturers advise using stickers on the front covers to let buyers know that your brand believes in being eco-friendly. Putting ideas on how to reuse the boxes on the back or inner box side is also a good way to radiate favorable brand values.
All these pros and possible solutions of cons have given a new dimension to CPG custom boxes. Now you can get them as and how you want with reduced pressure on total costs and improved effects on brand recognition.