As a business owner, you may have heard of the importance of content marketing for business growth and income generation before. However, if you are new to this concept, we’ll give you an analogy.
Suppose your site’s content is written about a particular product / service that you sell / offer in your store, and it’s written so well that it ranks in the top three in Google search results. Now because of this a lot of traffic is driven to your website, and people like what you seem to know about the products / services you offer. From this article, your business is now getting a lot of exposure resulting in massive sales.
This, my friends, is just a small glimpse into the power of content marketing.
While you might want to jump on the content marketing bandwagon, not everyone is good at marketing a product through content writing, let alone WordPress content writing.
I’ll share with you six essential skills you’ll need to master content writing in WordPress, and practical examples on how to learn them. Let’s start:
1. Main keyword research for search engine optimization (SEO)
The first thing you need to do before you even start writing is to know what you are talking about, how to make your content more visible on a search engine and more relevant to your target audience. This is where keyword research comes in.
Keyword research is about finding words and phrases that your target market is looking for, which is relevant, and using them strategically in your content.
For example, you own a shoe e-commerce store and you want more people to buy a particular brand of shoes from your website, then I suggest you switch to keyword research apps like BuzzSumo and search for the words. keys that people use with the type / brand of shoes you want to sell, and place them in your content.
Some tips when working with keywords
- Place them strategically in your written content (headers, subheadings, etc.)
- Maintain Keyword Density (Keyword density should be between 1% and 3%. There are a few tools explicitly used for calculating keyword density)
- Highlight your keywords (using a bold or italic effect on the font.)
2. Learn how to use WordPress plugins to your advantage
You are a business owner, not a content writer, and I understand. And while you may have the essential skills to grow your business, content writing skills can take a while to hone, and you might not have that time. So it’s good to see that special plugins recognize this fact and are useful for creating content in WordPress.
Yoast SEO is one of those plugins. This plugin is a lifeline for anyone new to writing content or learning to master content marketing skills. With features that ensure both your copywriting and SEO and to scale, no one should write without it.
There are other plugins you can download and install on your WordPress to improve your writing, do your research, and find what works for you.
3. Learn the art of powerful calls to action (CTAs)
In every piece of content I write, I always use calls to action. You know why? Because there is a reason and a purpose to my content. Whether it’s redirecting to other content on my website or selling a particular service, your content needs to have a reason to be written. And only knowing this reason will you be able to choose a compelling and emotionally motivated CTA to elicit a response from your target audience.
Suppose you don’t have an online store yet, but want to drive traffic to your physical store, then you can offer a discount to all drop-in customers. It’s an incentive for people to visit your store and see what you have to offer.
Here are some other tips for writing a compelling CTA:
- Script your target audience: who are they and what would it take to convince them to do what you ask them to do.
- Use emotional words in your CTA
- Use a strong command verb at the start of your CTA (The reason for your CTA is to elicit an action, “no? Let that action be very clear from the start).
4. Exceptional research skills are essential
Research is an essential part of writing, but in your case, it’s even more important. See, you’re trying to cement yourself as an expert in your industry, but even the experts can’t know everything, and that’s where the research comes in.
The good thing about the research skill is that there is a lot of information online on topics that you can research. There is also a lot of information on how to properly conduct research, cite your source, etc. Some websites, such as Best Writers Online , have writing service reviews that provide information on the best writing services available (if that’s something you’d rather prefer).
I advise you not to limit your search to search engines only. There are databases full of knowledge, journals, publications and even some public domain documents. There is so much knowledge, and all you have to do is research it.
Another thing you need to do when learning this skill is to be very selective about which websites you get information from, not all websites are credible, and if you provide fake news to your audience you will lose them. confidence.
5. Learn social media skills
Social media is an essential aspect of any business. Whether you have an ecommerce business or a brick-and-mortar store, you should never underestimate the value of social media in your business, let alone your content marketing strategy.
I have become quite an expert in social media marketing over the years, and have seen tremendous growth in my written content when I use social media simultaneously with them.
Once you increase your social media presence, the demand for your content will also increase. Interact with industry experts in your field and always link your written content to your social media.
6. Have the ability to create something new out of something old
Finally, you need to develop the ability to create unique content on old but popular topics. I cannot stress this enough.
I had the opportunity to create content for one of the biggest retail stores in my small town when I first started content marketing years ago. The goal was to sell a product that was once popular but quickly began to die out. While writing about the new and additional benefits of this product, the retail store has seen an influx of old and new customers.
Why did it work? People had tried the product before, and it worked for them, but as we all know, most people are drawn to new, brilliant things. So by reinventing the products and adding more benefits, people weren’t aware of it, I was able to rekindle their interest, and that interest was all I needed.
You can take my example and run with it.
I know not everyone can be good at content marketing, but by implementing my tips you can start to hone your skills.