According to the most recent survey from influencer marketplace Tomoson, businesses generate $6.50 in revenue for every $1 spent on influencer marketing. According to the poll, influencer marketing is the fastest growing online marketing channel. It is outpacing other tactics such as affiliate marketing, sponsored search, and display ads. Another poll done by influencer marketing hub found that 72% of marketers believe that the quality of clients which came from influencer marketing campaigns is better than all other marketing types.
Here are some research highlights to help you best leverage influencer marketing to drive your company strategy.
How does an influencer marketing campaign generate potential leads?
Influencer marketing may create leads that are more likely to convert into consumers. This is because artists or creators may reach a highly focused, and highly engaged audience. This is the audience that is already interested in the items that the company is marketing. Creators specialize in building true relationships with their audiences, which allows them to gather profound insights. When customers interact with creators – whether through polls, stories, or post analytics – both the creator and brand gain a better understanding of their likes and dislikes. They also understand how engaged and valuable they are. As a result, a company may be confident that they are promoting a product or offering to a truly engaged consumer.
Attract a better customer base
The majority of marketers feel that influencer marketing and the right influencer platform bring in higher quality and potential clients. This might be because social media users are more affluent and more inclined to promote items to family and friends.
Influencer marketing yields excellent results
Businesses earn $6.50 for every dollar spent on influencer marketing, with the highest 13% earning $20 or more. A staggering 70% earn $2 or more, with the rest either breaking even or failing to generate a return on investment.
Contents help a brand to beyond their targeted demographic
When partnering with the right content creator, a business can repurpose or reuse the creator’s materials with the creator’s consent. All this happens depending on the terms and circumstances of the campaign. If this is the case, a brand may publish content across numerous platforms at the same time. This helps in expanding its reach beyond its intended demographic. They may also ensure that they are receiving qualified leads through brand channels by utilizing the content assets and in-depth audience information gained when working with a creator.
Furthermore, combining influencer marketing & the right influencer platform with sponsored content enables businesses to conduct effective and innovative campaigns that reach new audiences along the marketing funnel. Whereas influencer marketing is a vital technique for raising awareness and engagement within a certain group, paid media is a significant driver of sales and conversions. The influencer has declared a commitment to ensuring clients receive the most possible return on ad expenditure by providing clients with guaranteed business results, including guaranteed sales and guaranteed acquisitions, as well as reimbursement if agreed-upon outcomes are not realized.
Budgets are increasing
According to the research, 59 percent of marketers want to raise their influencer marketing spending over the next 12 months. Only 21% intend to cut or maintain current spending, while the remainder is unsure.
The most cost-effective methods are emails and influencer marketing
When marketers were asked to choose their most cost-effective online customer acquisition channel, influencer marketing and email tied in the first place, narrowly beating organic search. Affiliate marketing scored poorly here as well, with only 2% of marketers rating it as the most cost-effective channel.
Creating a meaningful link between a creator and a brand
Building influencer-brand connections entail much more than simply witnessing campaign outcomes. Brands should keep in mind that everything that influencer does is associated with their reputation. 64% of customers believing that shared values help them build a trusted relationship with a brand, your business must collaborate with artists that share your values and can truly reflect what your brand stands for.
Leads drop off if these significant influencer-brand relationships are not nurtured.
Giving control to creators
Brands frequently desire to collaborate with an influencer because they know this person can create high-quality leads for their company. They make the error, though, of over-directing a creator. As a result to this the content seems forced and does not resonate with the intended audience.
According to a recent survey, 24.5 percent of creators said that requesting too many revisions for a post is a typical mistake companies make when working with them. 28 percent said that pushing them to over-share the material or distribute it across all channels was their greatest mistake. This demonstrates that it is more beneficial to allow the creator to provide content. The creator must produce the content that their audience wants to see without overdoing it.
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The benefit of influencer marketing is obvious, and companies contemplating collaborating with artists should move quickly. We at Quikplace which is one of the best influencer platforms establish genuine ties between businesses and our influencers. We are here to assist you in developing influencer marketing programs that are successful in generating a high-quality customer base.