To create a solid digital marketing strategy, you need a professional team like “it advice” that really contributes to your brand processes. But, is it better to hire the services of a marketing agency or is it better to start on your own?
In this article, we will explain the benefits of requesting the services of a digital marketing agency , we will identify why it is less expensive and more efficient to do it this way, and what we can expect when we have already started such collaboration.
In addition, at the end we will show you an option that will help you choose a suitable company for your marketing plan .
What is a digital marketing agency like (it advice)?
Before seeing its importance, it is necessary to clarify what is – and what is not – a digital marketing agency.
A digital marketing agency is a company dedicated to the creation, implementation and advice of digital strategies to B2C and B2B companies, taking into account the needs of its customers and its buyer personas , in order to meet sales objectives.
In general, these tend to combine inbound marketing strategies with outbound marketing and even with a little traditional marketing. A digital marketing strategy includes other very important methods and techniques:
- Content Marketing .
- Email marketing .
- Social Media Marketing .
- PPC .
- SEO and SEM .
- Web design and graphic design .
- Web development .
- Marketing automation .
- CRM .
- Bots .
The reasons and benefits of hiring a digital marketing agency like “it advice“
Some entrepreneurs decide to try to manage their digital communication channels on their own, but in some cases they often make mistakes that put the reach, SEO and reputation of the brand at risk, because they do not have a team of marketing professionals or the necessary tools.
Some of the most common problems when trying to do it yourself are:
- Waste of time when publishing manually on each of the social networks.
- Publish the same content on all networks , without taking into account that each of them have different objectives and formats.
- Saturation of the sites with information that is not related to your product ; which is superficial and unstructured favorable for SEO.
- Lack of knowledge of the procedures to analyze the results and their value for decision-making.
- Misuse of marketing tools . For example, we may have seen some local businesses open low-reach personal profiles to promote their business instead of creating a business page. This does not allow the entrepreneur to access the valuable tools that these last pages contain.
That is why many experts in this field recommend not solving online marketing needs on your own, since in the end it ends up being more expensive, difficult and time consuming.
Next, we will explain each of the benefits you can expect:
1. Saving time to apply the strategies
How long would it take to learn to perform digital marketing strategies ? But, above all, do we have the availability of time to train them?
To this period we must add what we will consume in failed attempts to create strategies that generate real results. The learning curve is usually long and there will be no shortage of failures.
Rather than wasting time on empirical experiments, it is better to choose to hire digital marketing experts. These professionals have already gone through the entire learning process , in addition to putting their knowledge into practice, so they play it safe when implementing a marketing plan.
You have to take advantage of the time and invest it in creating effective strategies based on knowledge that has already been applied before.
2. Cost optimization
Hiring a digital marketing agency not only means that we will obtain their knowledge, but that they will also optimize the resources allocated to this work .
This is because marketing strategies —whether they are inbound, pay per click, email marketing, etc.— will seek to generate the highest possible profitability.
3. Experience exploring similar markets
Marketing agencies work with many types of clients, so it is very likely that they already have experience in your market. This is an advantage, as they know what works best and can therefore help you outperform your competition more quickly.
4. Experts in different fields “it advice”
Did you know that in content marketing there are conditions that texts must meet in certain subjects? For example, if you offer financial services, then you must express the possible risks.
To create quality content that meets the specifications outlined in the law, we must put the advertising strategy in the hands of a multiprofessional team . In marketing agencies you can find the support of experts with experience in various fields, who merge their knowledge in favor of the online strategy.
And, although they have not worked in your market before, most marketing agencies are characterized by their analytical and self-taught nature, which ensures a greater openness to understand your product and generate a winning strategy.
5. Ability to analyze the competition
By hiring the services of an advertising agency, you will be able to access the knowledge of experts who analyze the strategies of the competition and even —in specific cases— analyze their marketing strategies in order to generate a different and disruptive one for your business. This is called benchmarking .
That is, marketing companies can identify the strengths of other companies to apply them to ours and detect weaknesses that will be a source of opportunities.
6. Greater availability for collaborators
If you choose to create your own internal advertising team, then you would have to allocate larger budgets to maintain that department; Although this work was absorbed by some members of your company, it is very common to see how the creation – and execution – of advertising strategies consumes a lot of time, delaying many of your processes.
By having the support of an advertising company, your work team will have a relief in the workload and will allow you to focus your efforts on those tasks that your business needs.
This means that operations will be carried out smoothly without wasting time that could be dedicated to customers.
7. Mastery of advanced tools
Technology advances at a rapid pace, so much so that self-taught digital marketers can quickly become out of date.
The good news is that you don’t have to worry about learning the latest tools . Digital marketing professionals are in constant training, which ensures that your strategies use the latest tools, ensuring the effectiveness of your digital marketing efforts.
In addition to mastering these digital tools, professionals are aware of trends on the internet.
Special advantages when hiring a marketing agency “it advice” focused on B2B sales
Hiring a marketing agency focused on B2B sales (business to business) is essential if your clients are companies that acquire your product on a large scale.
The main advantage of a B2B digital marketing agency is that they will be able to generate specific strategies for organizations and corporations, which implies choosing the right communication channels and marketing messages for them.
Here are some advantages of hiring the services of a B2B-oriented marketing agency:
1. Understanding of your sales process
Without a doubt, it is not the same to sell high-consumption products – such as clothing – to selling specialized products, such as an industrial area. Marketing agencies oriented to B2B sales know how this market works, especially what the general structure of a sales process looks like.
Basically, B2B sales are usually of an average ticket with high value and a long closing process , which is why marketing companies oriented to companies will seek that their strategies generate the highest profitability, as well as focus the efforts to obtain the best possible results.
Assuming that the sales ticket of a B2B company is high, hiring the services of a digital marketing agency focused on this sector offers greater profitability, by generating new ways to reach new audiences through the correct platforms.
In fact, in most cases, delegating processes to a digital marketing company is synonymous with streamlining your budget and the resolution time of your tasks , since you will not have to hire new staff, invest in training and, in some cases, reduce staff turnover.
3. Personalized attention
Similarly, having the expertise of a digital marketing agency allows you to meet the marketing needs of your company in a personalized way.
This means that these companies will be in charge of developing strategies that really adhere to your marketing objectives, regardless of whether it is brand recognition or even the generation of sales.
It should be emphasized that a marketing agency can even advise you when you have an idea that can serve as a marketing campaign or strategy, and guide you towards its execution or – otherwise – propose a better option that will translate into real results.
The main services of a digital marketing agency “it advice”
A digital marketing agency usually has a diverse catalog of services that, together, will allow to carry out a successful marketing strategy.
It is important to clarify that not all digital marketing agencies offer the same services; The more services they offer, it is possible to obtain a more complete strategy with greater results.
Below we list the most important services that you can find in a company of this type:
After launching a social media advertising campaign, you may wonder how effective it was. You can know this thanks to the analysis that the specialists carry out with the data that the platform provides.
This study is useful to recognize fields of opportunities in market sectors that were not initially contemplated.
Agencies are also capable of evaluating the SEO performance of your online store or e-commerce . They will detect the factors that make the page not have the expected results in the search engines, and thus make the appropriate optimizations.
Strategies based on inbound marketing
It is important to detect the needs of potential customers and provide quality content to help them. That is what inbound marketing takes care of, creating information and presenting it in an attractive and practical way for the audience.
Developing these materials requires time and expertise, however, it is a task that advertising agencies can undertake.
Advertising on digital platforms (Pay per Click)
Among the most recognized services in a digital advertising agency is the generation of advertising strategies on digital platforms, commonly known as Pay Per Click, Pay-per-Click or PPC strategies.
Here, PPC experts are responsible for the conceptualization, creation, execution and monitoring of advertising campaigns. On digital advertising platforms, such as Facebook Ads, Google Ads, LinkedIn Ads, among others.
It should be noted that it is not mandatory to use all these platforms; Those with training in PPC who work in the agency you want to hire have the task of evaluating your product or service and your objectives, and thus selecting the ideal platform to carry out your Internet advertising efforts.
In addition, they will suggest a suitable budget in order to obtain the best possible results.
Building an e-commerce
So that you do not have to be tied to a physical business. You can sell from a portal available on the Internet 24 hours a day; although this must be structured so that the purchase process is simple for users.
It takes a specialized team of web developers and designers to program the platform with the products in your inventory. It is very important that this part of the design is taken into account. At the same time as the structure. As it is not much use to have a functional platform if the usability for the users will be poor.
In the same way, the payment options and the use of discount coupons are activated. If they are to be handled. Finally, the programs are linked to an adequate logistics system. Thanks to this, customers get their products in the shortest possible time.
Email marketing and interactions
When digital advertising experts are not being hired, this is one of the fields where it shows the most. If we saturate people’s emails with spam content, we will end up blocked and ruin the sales process.
In order for your emails to reach the recipients who offer the greatest potential to become customers. We recommend that you carry out a complete lead nurturing strategy, with content that your users do want to read.
Social media and brand recognition
Marketing companies can manage your business’s social media accounts. This creates an organic presence and reach on the internet for your brand.
You can also opt for posts with an advertising pattern to gain even greater momentum, however, it is necessary to have a good segmentation so that your entire budget is used to the maximum ; and it is precisely here where agencies offer the precision you need.
Marketing that leads to success
In conclusion, companies can carry out their own marketing. But it requires a high budget, time and more staff, so in most cases it is not a viable option.
It is best to enlist the help of a digital marketing agency “it advice” that specializes in inbound and outbound marketing. Rather than just one area. Why? Simple: brands that apply complete strategies obtain better results, and in less time.
In Aloha! we specialize in digital strategy, including the main services. Such as content marketing, SEO, SEM, advertising, social media, graphic design, email marketing, bots, CRM, applications. Even web and application development.
Do you still want to continue researching and learning about marketing? On our blog you can find countless topics that help you sell, like everything you need to know about HubSpot .
In the same way, we invite you to review our podcast. Where we give a lot of real examples on how to implement different strategies. For example: Workflow automation and SEO audit guide .