Beacons are small wireless devices that use Bluetooth Low Energy (BLE) technology to track your location and send content tailored to your area.
Beacons support proximity marketing.
They are used in a variety of settings, such as retail businesses, to detect client movements and deliver pertinent information and suggestions via their smartphones. The term “proximity marketing” refers to this form of connection between businesses and customers. Since the debut of the Apple iBeacon in 2013, enterprises in every industry have used beacon technology. Bluetooth beacons aren’t a new technology, but they’ve grown much more affordable in recent years and can be purchased easily on Amazon. Their use has only recently been recognized and widely adopted by businesses. So what is beacon technology?
Because smartphones are so widely used, numerous prospects for location-based advertising and other services have arisen. If you have the Kroger app, for example, you will almost certainly receive sales notifications whenever you enter a Kroger parking lot. When you go to Best Buy, you will receive different ads, coupons, and other messages depending on whether you are on the device or in the Blu-ray section.
Restaurants use beacons to deliver coupons and promotions. Hotels use them to unlock doors. They’re also utilized in sports arenas, airports, and trade shows, among other places.
There are restrictions on what beacons can do. To begin with, they only operate if you have the appropriate software. Beacons in a specific retail store can’t ping your phone unless you give them permission to pair, which you may accomplish by downloading the store’s mobile app.
Second, because beacons don’t work if your phone’s Bluetooth is turned off, you have complete control over whether or not your phone looks for them. Even if you have the app installed, you can disable beacon communication by turning off Bluetooth on your phone. Bluetooth may be turned off in the Settings app for Android and iOS.
Third, beacons have a limited range. If you’ve ever used a Bluetooth device outside, you know that the range is only half a mile in the best, unobstructed conditions. This range is limited to 100 meters or fewer by walls, items, signals from other devices, and other impediments. As a result, once you leave the retail setting, the beacons will lose their ability to track you.
Other contactless marketing technologies.
If you are concerned about privacy issues with contactless marketing, you should be aware that beacons can use technologies other than Bluetooth. GPS, GSM, Wi-Fi, and NFC data can also be used for this purpose.
Because your smartphone is intended to constantly seek Wi-Fi networks as you move from place to place, Wi-Fi is easily the most intrusive. Businesses use this feature (along with geofences) to keep track of devices that pass through their networks.
A combination of VPN and MAC address spoofer is an excellent defense against this type of snooping. VPN encrypts all transmitted data, and the MAC spoofer hides your device’s MAC address, making it harder to track. However, the easiest way to avoid being tracked is to never take your smartphone with you. If you have one, understand that you can be tracked one way or another.
Get ready to see BLE beacons everywhere.
Bluetooth beacons can be used in a variety of ways, and we are limited to what we can design for them. The opportunities are great, and many companies are already using Bluetooth beacons to increase user benefit and increase profits across the board. Lighthouses have already started to become available, and you can get great ones from Amazon.com. One important thing to know about beacons is that they simply send a signaling packet containing a UUID or URL; all processing is done on the user’s device. The beacon does not receive any data from the mobile device within its range, so it cannot steal your data.
The use of beacons is especially interesting in the fields of marketing, advertising, in-navigation, and mobile payment. Although this technology is still in its infancy and will continue to evolve in the coming years, some applications have already been implemented. It remains to be seen to what extent the beacon trend will develop and prove useful.
So about beacon technology and mobile beacon technology, we can talk endless, but this is so important for business.