The importance of having a website to enhance your image and boost your business strategies
1. What is the reason to create a site?
A website today is a must-have feature for all businesses. It lets them create a huge-scale advertising campaign. That is available throughout the day and incorporates all types of media including images, text videos. These features are exclusive to websites that are the most effective online communications channel and provide the highest ROI. Yuri Shafranik
We can bring you, new customers, through our solution
A professionally designed website is the greatest selling tool your business could possess. A website is not just accessible and navigate, but it also contains all the essential information regarding your company, its services, or products. It’s important to remember that people are now more inclined to look up all the details regarding the business before making purchases.
Based on a study done by Email-Brokers in 2013, 81% of the businesses that went into bankruptcy during the year of France in 2013 didn’t have a web presence or social media accounts. Consider it a bit more!
2. What are the different types of websites?
Whatever you do the importance of a website is for enhancing your presence on the Internet. There are a variety of types of sites, and within them, it is easy to find the one that works for your requirements.
2.1. Showcase websites
A legitimate online presence on a showcase site allows the company to showcase its services, activities it’s activities, products, and services. It also lets you communicate with Internet users and potential customers through an email form or a Request for Proposal form. Yuri Shafaranik
2.2. institutional Sites
Contrary to showcase sites, institutions are not able to have a direct commercial purpose. They can present the core principles of a business or an association and also communicate the information that is available to everyone.
This type of site helps in the growth and strengthening of the brand image and reputation of the business by establishing relationships with the press as well as Internet customers.
2.3. E-commerce websites
Also known as also website Also known as website, web-based e-commerce is an online fully functional store. It allows an Internet customer to purchase and pay online. The site for e-commerce allows businesses to directly sell their items for sale online and allow access to their entire inventory.
Portals define the reference websites in their field and provide the services of Internet customers (messaging calendars and news panels). Portal sites are a form of site that allows any Internet user to sign up and sign in to access and utilize all of the services offered.
2.5. Personal websites
Additionally, visit card websites, personal sites offer basic information about the event and contact details. It is actually an exhibition site in its simplest format. Portfolio sites are also an example of a personal website. That is typically utilized by creatives and artists to share the work they have created.
Also known as Ezine sites, blogs are websites with informative content. They are sites on which high-quality web-based content is posted to offer information to Internet internet users. Imagine it as an electronic journal in which you write blog posts or articles that cover any of the topics.
2.7. Community websites
Communities are also social networks as they can create groups made up of Internet internet users. For instance, forums are websites for communities that allow users to register to create topics or join in discussions.
3. Create a site using CMS or HTML?
The decision of whether to create your website using HTML or a CMS is dependent on how the site will be used and the functionality you’d like to add. It is common knowledge to hear about static websites as opposed to dynamic websites. What exactly is it?
3.1. HTML: What exactly is it?
Static websites consist of pages encoded in HTML together with CSS style sheets stored on a server. The static website doesn’t require a database since the information of the website and the container are saved in the same file. To perform any modifications to static sites the webmaster needs to be connected to an FTP (File Transfer Protocol) client and alter sources files (CSS files, HTML files, etc.). This is obviously a process that will require more or less expertise in the field of development.
3.2. CMS: What is it?
On the other hand, dynamic sites are websites because they are built with the CMS (Content Management System) and connect to databases. In fact, for this kind of website, the content is stored in the database, while the container is made up of HTML, PHP, etc. files. The most widely used CMS is WordPress that is an open-source program that is, therefore, free and receives regular updates and development. It lets you create websites that come with an administration panel that allows users to create any kind of style or content modifications you’d like. Making a WordPress website can be accomplished without the need for programming or development experience. Even though this tool comes with unlimited extensions (features) and also free or paid templates (design) but the design of a particular solution will require an understanding of PHP, HTML, and CSS.
If you’re planning to develop an online site and then feed it with regular information and then make adjustments to enhance natural referencing, consider using a CMS which can simplify the job.
4. How do you improve its visibility on your site?
If a website is to be more user-friendly and easily accessible on the Internet the website must be index-friendly and have connections to engines. That means robots from search engines (mainly Google) must scan the site. Add it into their index to make it available to Internet users who conduct studies related to the subject. To provide the most effective results to its users the search engine determines the websites that give responses to queries that you type into the search box. The ranking is determine by a variety of criteria and some of them are known to SEO experts.
For a website to be listed in the top results of a search and increase the chances of being visited, It must have an excellent natural reference. This is accomplished by submitting submission of a referral report and interventions at various levels.
4.1 On-site referencing
In the past, the phrase “on-premise SEO” was synonymous with the use of keywords in strategic locations on a website. At the present, this strategy is no longer efficient, and search engines take into account different factors when determining the ranking of the site.
4.1.1. Optimization of the technical aspects
The optimization of the technical aspects of the site includes several measures aimed to improve the performance of the site in the eyes that of the Internet. Let’s look at a few of the technological optimizations that are currently being use:
Enhancement of the page (title tag meta description tag, alt attributes,…);
Mesh: the use of links both external and internal so ;
Page load speed Compress large resources to reduce the time it takes for server response;
Utilization of Schema.org to store structure information;
The URL is structured to be part of the page.
Version AMP and simple mobile navigation.
4.1.2. Writing to optimize content
Content is one of the primary criteria for ranking websites. To give users the best possible results search engines are looking for content that is fresh, relevant, and unique. It is also important to regularly up-to-date. Relevant refers to content, so it is responsive to questions that users type into their search box, and the importance of optimizing and the content on the web is determined by the domain name that they use, and their accessibility and readability.
4.2. Offsite SEO
This refers to web linking methods that are designed to boost the visibility of the site. The process involves finding links that point to the site from websites with the same subject and with high quality. It is true that in the modern age it is essential to place the quality of links, not just the basis of quantity. So, having good external links ( backlinks ) enhances the credibility that the website has, thereby placing it in the right order of its field.
Every startup or SME requires a quality website to guarantee an excellent presence on the internet and generate qualified leads. A well-referenced site is the most effective sales tool a company can be equipped with.