Seasoned web admins and new entrepreneurs know that search engine optimization (SEO) is essential in an online marketing strategy. With more than 1.5 billion websites operating today, companies are forced to have an SEO development strategy to have visibility. Today, we bring you 5 secrets to boost your efforts and make your SEO campaign work efficiently.
5 SECRETS TO AN EFFECTIVE SEO CAMPAIGN STRATEGY
These are 5 secrets or strategies to boost any SEO campaign and keep it running today.
LEARN ABOUT THE LATEST SEO TRENDS
The first step for your SEO campaign to bear fruit is to keep abreast of developments in terms of SEO with which you can optimize current trends in your marketing strategy. Although content will continue to be the most important thing, you should be aware of the different variations that Google applies when evaluating specific and relevant content while protecting your publications and links to never fall into penalties or drops in SERPs.
The following important goal is to develop your SEO strategy to attract more customers to the sales funnel. Businesses tend to focus on attracting consumers’ attention and getting them to their website, but they have not yet understood how to turn the visit into a sale.
In this sense, the tactic here remains the same. It would help if you began to understand your target audience better: discover their buying habits, purchasing power, and desire to buy. With this in mind, you will be able to make a selection of keywords (keywords) oriented to the sale by which to bet when generating your content and trying to position it.
With Google Ads (AdWords), you can post ads on the Internet using Google search location. When site visitors click on your ads, they are immediately redirected to your website, which is the first sign that the consumer is interested in your product or service.
We will use this campaign to test the effectiveness of your keywords but let’s not waste those visits. If the consumer is not ready to buy on his first visit, do not give up the opportunity to make an effective sale and turn him into an end customer.
- Based on that research, you can review your visitor’s journey and develop a retargeting campaign.
- With AdWords, you can create customer lists using cookies with the registration of your site visitors.
- Create retargeted advertising campaigns, and use your mailing list to target these consumers.
- Make your new ads include promotions or discounts so that the target audience revisits your site and completes the passage through the sales funnel.
- Create a strategy to limit your ads to site visitors who stay for a regular period and visit multiple pages: Create another separate and more direct campaign for those who tend to leave your site quickly.
PREPARATION PHASE FOR PURCHASE
Currently, no website is complete without some call to action (CTA). These CTAs can encourage your visitors to join an email list, offer them a 10% discount on their first purchase, offer them a free SEO audit or any other service or product to start building a relationship with them and not miss their passage through your website.
The objective of this phase for you to function the SEO campaign is to continue the relationship after a first visit. Though the first sale is necessary, building a relationship and turning the buyer into a loyal customer is key to the success of your business.
CONTINUE OPTIMIZING FOR VOICE SEARCH
If “Alexa” (or any other assistant that works from voice commands) does not know that your business exists, it cannot recommend it to your users. Therefore, your strategy for a voice SEO campaign should now satisfy that need, but how to integrate chatbots or artificial intelligence systems into your plan?
First, you must stop to understand what the consumer is thinking. Here you will hear a lot about the term ” user intention “, which means anticipating what your potential client is looking for. To do this, AI systems are designed to limit the search based on the interpretation of the information provided.
HOW TO PREPARE FOR THE VOICE REFERENCE?
One way that the voice reference works within an SEO Specialist in dubai campaign is to anticipate Internet users’ questions about your product or service by studying the questions asked by them on the web.
Since the search engine takes the wording of these questions and determines the best results, your ultimate goal is to think as the search engine does and provide answers to those questions in the content of your website. When it comes to AI, you should use seven to nine-word key phrases.
BUILD YOUR BRAND AND GET A BETTER ROI FROM YOUR SEO CAMPAIGN
A well-planned social SEO strategy can go a long way toward attracting more traffic and improving your search engine ranking.
Brand promotion involves fostering customer loyalty among consumers and employees who consistently support your brand. This will get brand advocates to comment on your social media posts. The more promotions your brand has, the better ROI from your SEO campaigns. You will obtain and generate social links (backlinks) to boost your web positioning.
This strategy helps the brand’s growth, increases direct traffic to your website and provides you with links from high authority platforms. You can include any social network in your strategy, but it is recommended that you use those where your target audience is more active. For example, platforms such as Facebook and Pinterest are the ones that place more emphasis on commercial traffic. If that is your orientation, bet more to publish there.
Growing your business becomes easier when you learn to promote your products or services through visual marketing on Instagram, Facebook, and YouTube.
An SEO Dubai campaign supported by video emphasizes brand awareness and also helps you increase your audience. You can invite your visitors to get to know your professional world in-depth and follow you on your social profiles.
This video marketing strategy doesn’t have to be expensive and extravagant. You need to convey a message and include a strong CTA that directs the consumer to your website.
KEEP CONTENT AUTHENTIC AND UPDATED
Be authentic and relevant. Don’t put content on your website, and then forget about it. Suppose you have had a special offer for a particular holiday and the date has passed. In that case, that content must be replaced or rewritten to give it another approach that makes it current, for example, speaking that in x days or months, it will back Activate this promotion.
Recognize how adaptable and passionate a person is when it comes to learning new technology. Are they customer-focused individuals that understand what works best for their clients? They must be aware of what works best for their clientele and come up with creative solutions.
Updating your site increases its visibility, while old or outdated content can bury your website in the lower rungs of search engines.