Business No-Brainers: Why You Should Use A Facebook Business Page Not Your Facebook Profile!
I was compelled to jot down this 3-component article after meeting such a lot of enterprise proprietors. Who’ve now not yet realised the advantages of a Business Page for their logo. The products or services and are, in my opinion, surely missing a trick. And then there are folks who both misunderstand the separate entity idea of a Facebook Business Page. Or mistakenly think that it offers human beings a portal to their non-public lives online. I have even met business owners who to my dismay have installation a couple of Facebook debts with separate log-ins – so much needless paintings for them.
1. Personal vs. Private
A Facebook Profile and Business Page are (nearly) together extraordinary and lead very separate lives presenting you always recollect to put up updates as your Page. Whilst there is a limit to what is ‘public’ on your Facebook Profile until any person is pals with you. If you are still concerned approximately the difference, it would not do any harm to fasten down the settings even in addition if you want to – Facebook offers you the power and control to try this.
On the flip aspect, placing yourself within the footwear of your family and pals. They in all likelihood don’t want to peer an replace to your enterprise. Whenever they log in to Facebook identical as you wouldn’t need to examine approximately a friend’s process whenever you probably did. Of path, in the event that they have selected to Like your Business Page. And then it is a special story but maintaining the two separate within the first place offers anybody the option and upholds an man or woman’s options. Thereafter you have got one accepted log-in and there may be no restrict to the number of Pages you could create and administer.
2. It’s Not About You!
There is not anything greater irritating than clicking on a Facebook icon on a internet site for it to then take you to somebody’s Facebook Profile. This appears amateurish and as if you don’t have a handle on a way to use Facebook for enterprise. I actually have misplaced be counted of the range of times this has came about to me and when it does. As opposed to taking the time to find out if there may be in reality a separate Page, I truely turn off and near the webpage.
I am no longer in my view within the addiction of sending buddy requests to people I do not know. However say in this example I did? So, I’ve landed on a Facebook Profile by clicking on the Facebook comply with button on a website and despatched a chum request. This has now been familiar. BUT I still don’t get hold of business updates. However instead the pix, comments, buddy updates, and many others. Of now not most effective the character in query but their buddies as nicely who I similarly do not know from Adam. Have I made my point?
3. Brand Newsfeed
A Page Newsfeed or Timeline is the equivalent of your Email Marketing on Facebook and underpins your achievement in achieving and engaging with people. Think of it as someone’s inbox to that you supply your whole Business Page related news, i.E. A Newsletter to which Fans have subscribed to. With the introduced bonus of a miles decrease unsubscribe charge, no reliance on subscribers forwarding it to their friends (albeit with an incentive for doing so built in), it’s far some distance less time-consuming to maintain updated and a sentence or two is all it takes with a view to doubtlessly gain new Fans and improved publicity.
But allow’s also no longer neglect the reverse, due to the facthat you read from others for your own Page Newsfeed will now not simplest provide a wealth of concept and cloth to your very own content ideas but also offer further opportunities with the intention to touch upon the posts of others and be seen by using their Fan/Friends. The bottom line is that with out your Page Newsfeed, you would not be visible or noticed on Facebook – it simply does encompass the Domino Effect!
In essence, your Page Newsfeed equals extended exposure to your enterprise/emblem, precious insights into what you are saying most resonates with human beings however additionally gives ample possibilities for conversations with new audiences. Just make certain that you are the use of Facebook as your Business Page with a purpose to remark/publish at the Business Pages of others.
4. Tagging & Commenting As Your Page
Isn’t it first-rate when your buddies and family Tag you in pics you did not recognise you have been in or at a vicinity you had been both at? All nicely and precise but believe in case your Facebook Business Page call may want to handiest be Tagged or commented on with the aid of them – it would be a totally confined audience, proper?
Well it is an amazing process that this isn’t the case – every other fairly nice characteristic of Pages is that in addition to people who Like your Page, any Business Page proprietor can Tag/touch upon your Business Page which opens it proper out to a viral audience. And of path, each time they try this, you’re maximising the range of Newsfeeds your Business Page call appears in and ultimately not how many Fans see it but also their personal Fans too which offers rich pickings in phrases of engagement and new fanatics.
5. The Sky’s The Limit!
Did you recognize that a Facebook Profile is restrained to five,000 pals? Not that I recognize all people with that number and if I did, I’m pretty positive they had be too thinly spread to ever spend any time with yours truly!
A Facebook Business Page is a exceptional story with no restriction to the number of Likes it may receive. Whilst five,000 pals on a Facebook Profile might be met with scorns of derision approximately its authenticity, in case you’ve were given 5,000 or extra Likes to your Business Page you’ll be held in quite excessive regard. But why prevent there?!
6. Google Search Results
Whilst it’s miles key that your on line pastime makes a speciality of riding site visitors lower back on your website, Social Media is the lifeblood of your common on-line presence. Facebook Pages are listed by using Google this means that that they are optimised for search engines. So the greater lively you’re the more visible your commercial enterprise can be in a search ensuing in an extended on-line presence and active and prolific impression on Social Media.
7. And The Winner Is…
Who would not love a freebie?! Contests/Competitions are a first-rate way to construct engagement with your followers/Fans and additionally incentivise other human beings to Like your Business Page and percentage your content, making them an immediately ambassador in your Brand or commercial enterprise.
They are, in my humble opinion, one of the most fun and innovative Facebook Business Page capabilities and some thing else that a Facebook Profile can not offer. The predominant motive for this is that they are generally only available via Apps or Advertising which Profiles do no longer offer the software program for and, within the case of Apps, normally only installable to Facebook Tabs (see 12.), every other exceptional Business Page function.
Contests are a truly powerful way of incentivising people to percentage your Business Page or content and grow your Likes. Enough stated?
8. Featured Likes
This allows you to showcase the pages of other manufacturers/agencies that you Like – imparting now not most effective an perception into your brand/enterprise and its interests however additionally to show off the Pages of these companies you have got Liked which have to also inspire reciprocity through the ones corporations.
Simply clicking at the ‘Like Pages’ hyperlink at the left-hand side of your display permits you to choose from a list of Pages below diverse categories, along with Brands & Products and Companies & Organisations. Of route, groups much like you or the ones whom you have an affiliation or association with, inclusive of complementary services, trusted providers and so forth, are usually going to have maximum impact.
9. Business Page Owners
As with the content management system of a internet site, an Administrator of a Business Page can delegate administration rights to different Facebook account holders with a tier of various permission tiers, which in addition to permitting you to paintings smarter and loose up your very own time to cognizance on other areas of your business, affords an additional degree of security because you don’t must give them the username/password to your own Facebook account.
10. Featured Business Page Owners
You also can make all and sundry who’s already an Administrator of your Business Page a Featured Administrator/Business Page Owner. This will clearly companion them with the Business Page by using showing their Facebook Profile Picture in the About phase of your Business Page and additionally state that they’re a Business Page Owner on their Facebook Profile. For my own enterprise, the gain of this is to permit people to see who the humans inside the enterprise are, inside the identical manner as the About Business Page of a website does.
11. Business Showcase
A Facebook Business Page lets in you to show such data as your business’s establishing instances, vicinity map, phone range, electronic mail cope with(es) and website address(es), and so forth. With out compromising any of your non-public touch info, together with a cellular range, Gmail address, and so forth.
In the internet site phase you may also add up to a few addresses of your selecting in addition to your commercial enterprise website online – some recommendations are a link to your Twitter profile, LinkedIn Profile/Company Business Page, Google+ Page, Blog address, etc. You can similarly showcase your enterprise by means of presenting a Company Overview, Description, Mission, Founded, Awards, Products (a call to movement with a internet site link is recommended here), and so on.
12. Tabs & Apps
Newsletter sign on, Twitter feed, e-Shop, internet site hyperlink or iFrame – those are just a few examples of ways you can utilise your Business Page Tabs thru the use of Third Party Apps, any other characteristic unique to Facebook Pages. Not best that, however the majority of those Apps are completely FREE to down load and use and, many times, customisable on your personal business’ needs. You can even installation an Amazon or eBay!
One of the many benefits of those Tabs is that fans can sign up to your Newsletter, view your Twitter feed, purchase your products/offerings, and so on. Without ever leaving Facebook. And, in view that Facebook’s M.O is obviously to inspire site visitors to live within its own partitions, you’re in properly hands. I actually have selected to utilise any such Tabs for my Blog (in addition to the internet site vicinity wherein it is able to also be displayed).
13. Advertising & Promotions
Okay, so they’re not free but Facebook Adverts nevertheless wipe the floor with many other (loose) and organic techniques for growing your fan base. I’m now not announcing other methods are not as powerful, a ways from it, however there may be a reason you pay for Adverts – they REALLY WORK! Facebook Adverts seem in a sidebar at the proper-hand side of your Timeline (Newsfeed) right earlier than your repute bar of friends who’re/are not on line. Whilst an Advert can handiest be installation by using a Page, the splendor of them is that their target market isn’t always restricted to Page fans; they can be used to target your friends too.
Whilst Facebook Adverts are a paid entity and may prove price if no longer managed well, you may manage your spend with a price range, begin and give up date and maximum fee consistent with click (in case you are taking place that route), etc. Facebook gives you the choice of numerous ranges of marketing to suit your budget and objectives. You can also manipulate the Adverts out of your Pages’ Admin Panel to tune their effectiveness within the same manner as Facebook Insights (see 19.). Promotions are also a paid entity however work barely in a different way to Facebook Adverts in that they appear inside your Page Newsfeed so seem more herbal and less competitive or focused. And, while maximum folks know that by way of clicking on an ad the person that posted it’s far paying, this isn’t so apparent or widely recognized with Promotions.
14. I’m simply Checking in!
The Check-In Tool is every other great feature you could utilise to inspire people to engage and engage. It’s additionally an smooth way to offer the social proof that your Business Page is resonating with humans and beneficial to them. In other words, those human beings who have Liked your Business Page have effectively encouraged your commercial enterprise to their pals. And this kind of social evidence is an imperative driving force of a client’s shopping for selections.
Of direction, this does rely on you having a physical area so if you are a earn a living from home virtual marketer it could now not be the maximum useful characteristic but still really worth knowing about and some thing else that isn’t always to be had on a Facebook Profile!
This massively under- utilised and valued but fully interactive Facebook Tool may be used almost like a Blog and as some other platform via which to further expand to your Products, Services or Brand. Notes are much like Blog posts in that you may upload or edit content material and additionally keep away from the 420 character limit of a status update. Fans can even Like and touch upon your Notes and similarly any Notes within which your Business Page has been tagged or commented on is out there by way of you. They can even engage with different Fans approximately your Business Page which not handiest increases your Page’s exposure however also offers you with the possibility to increase visitors on your Blog and your enterprise authority and credibility.
You can upload comments, photographs and snap shots, tag other Fanpages, or even format the style and format of Notes, i.E. Use ambitious, italics, or underline, numbering, bullet factors and quote blocks. Why are they vital? Well, Google will index your Notes if you have well optimised them and growth the possibility of them acting in a Google search, which of path means an extra movement of traffic for your Business or Brand. Several years in the past you could also use the Notes characteristic as a bonafide running a blog platform however this seems to have been buried through the updated Newsfeed. There are rumours but that Facebook will revive the blogging functionality of Notes so watch this area for tendencies!