When we face a health problem, it is common to search for relevant information on the Internet. Even on social media. Either to find a doctor or be informed about the medical issue we are facing.
Amidst the plethora of results. Articles written by doctors or reputable health professionals are few and far between and are republished on different sites. This is a challenge for any healthcare professional.
A much bigger challenge, and perhaps a bigger “opportunity,” is the presence and activity of health professionals on social media. Where their largest audience is located and interacts.
So if you are active in the field of health and want to take advantage of the gap that exists in the valid information. But also need the examinees to be informed about what concerns them. Read below the most Wrist important tips and techniques for your social presence.
How will you manage your personal social media pages if you are a doctor?
Determine who is your ideal subject
Depending on your specialty, the “ideal” examinee has some characteristics: the place of residence, socioeconomic status, age, etc.
For example, if you are a plastic surgeon with a doctor’s office in the southern suburbs of Athens. Most likely your audience is women over 35 years old with middle-senior socioeconomic status who live in the southern suburbs.
By specifying the most common characteristics of your examinees. You can outline the “ideal” examinee to understand how you will communicate better with him.
Start by creating personal or corporate pages on social channels. If you have not already done so
If you do not have a presence on social media, start with the main social channels.
For example, create a Facebook page and a Linkedin page.
It is unnecessary to be everywhere (including Twitter, Google+, Pinterest, etc.) as your professional obligations certainly do not leave much free time. Still, you must have a presence to update/monitor it regularly.
Facebook is the social channel with the largest audience, so if you have to choose a medium, this should be number 1.
Facebook also gives you several possibilities to communicate/promote by posting photos, notes, etc.
Linkedin is the largest professional social network, which gives validity. However, it is all the professionals, and the present with a personal profile is required, even if you do not have time to share an article or some research with your followers.
Another medium that is a great opportunity for promotion is YouTube.
Posting a video with an interview, a presentation of a medical topic, and an excerpt of a speech at a conference are topics that will build your credibility and will enhance your professional profile.
Suppose there is time for a presence on more social media. In that case, Twitter is another medium that you can be active in, but only if you will be able to respond immediately to possible reactions of your followers, as this medium is addressed to heavy social media users who read tweets that are constantly updated.
Fill in your details correctly and in the same way
In any case, in whatever medium you choose to appear online, remember that it is important that your personal information that you have entered contains your basic information: name, surname, specialty, telephone, address, and is the same on every social channel.
The reason is that the search engines will “read” your data and will show you in the corresponding searches when someone is looking to find a health professional with criteria that match your profile.
Also, being consistent in your profile information will help those looking for you identify you on any social media marketing agency, even if you are actively active in only one of them.
Post quality content
Having a consistent frequency on your posts is important, but most important is the content of your posts.
Certainly, the health industry is a profession that needs attention in disclosing personal data.
However, this is not prohibitive for posting medical content that can help other examinees and strengthen your prestige.
New research data, wrong practices that we usually follow in dealing with health cases, and explanations of difficult medical terms in a “language” friendly to your examinees can be key sources of content worth reading and re-sharing by your followers (to increase your recognizability).
Take some time during the day to watch your pages
Answering a comment or question within 24 hours is important as if it concerns a major health problem, help will be really important to the patient.
At the same time, your credibility is enhanced, as the immediacy of the reaction is taken into account in the positive points of each health professional.
Give useful advice, do not “sell” your services
If you have to answer some questions in public, give the appropriate general advice as if you are going to help a friend.
Do not try to “sell” your knowledge and high-level services. Your followers will understand your value from the usefulness of your advice.
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After all, we appreciate doctors who have a friendly face and deal with the patient, trying to answer every question.
Pay attention to the personal data of your examinees.
The data you have about your examinees (health history, possible photos of diseases, etc.). And what your followers share online on your social pages are sensitive data that need special attention. Especially with the new European GDPR Regulation.
For this reason, when followers share a personal experience. You need to ask them something extra to get a better picture of their issue. Politely ask them to answer relevant questions via a personal message on the page, and not publicly in some post.
Even if they do not have a problem talking publicly about the disease or any problem that concerns them. They will appreciate that you try to “prevent” them by not disclosing specific details of their medical issue.
Remember that social media is another communication channel with your existing and potential examinees.
The strengthening of your professional relationship with the existing ones and the attraction of new examinees is a given when your presence on social media is frequent, timely, and honest.
We are here to help you at every stage of your professional promotion on Social Media, proposing solutions based on your needs.
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