Trade exhibitions are a great way for your business to gain exposure and meet potential clients. However, with the event venue crowded with flashy, gimmicky competitors it’s easy for the rookie to be overlooked. To assure maximum ROI from your time and money spent on booth space and making an appearance, it’s savvy to think shrewdly about how you’re going to assure your business is the one being talked about.
Give away something out of the box:-
Free corporate pens and mugs sound unoriginal and can in fact aggravate passer-by rather than attract them! You can stand out by giving away something out of the box. Corporate headphones, laptop skins, socks, sunglasses, the options are countless, and the possibility of standing out is huge.
Create a buzz with humor
Buzz is just conversation in the real sense. You need to give customers who go past your booth the opportunity for conversation. Step up and give people something humorous they can pass on, and people will start talking about you.
Check your competition Make research.
Check out the “competition” and learn from what they are bringing to the trade fair exhibition. Do they have a collection box to build up customers? Games? Candy?
Keep your message crisp.
Make your message such that it clearly presents your value proposition.
Invest in an exotic display.
You may see even some big companies carry really sad-looking tables to a trade fair. If you wish to look bigger and more invested, then make this a part of your marketing budget.
Hand over bigger reusable bags than the competition.
Giving stuff away in a trade fair exhibition is normal, and every presenter has their own bag to put their swag in. The largest bag is always a winner, becoming the canister for all the other bags’ contents.
Make a video.
A cool video about your company or your new product will impress your peers and turn heads.
Give away freebies.
Something as simple as assembling a well-designed shirt and giving it away for free can create an instant and long-lasting buzz. Ensure it makes people enticed to wear it and do encourage them to put it on immediately.
Send emails to potential attendees:
Sending emails in advance is a great way to alert attendees and prompt them to stop by your booth.
Tap into social media:
Get attention by incorporating event-related hashtags in your copy, using attractive graphics, and videos as well.
Remember these 10 tips to stand out at a trade fair exhibition.